# Cotton Candy Cocktail Dresses Rihanna Wears Viktor & Rolf at Clive Owens' Grammy Awards Party By Marissa Brassfield | Published 2010-01-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-grammy-awards References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/31/rihanna-clive-davis-grammys-party/) Rihanna sizzled in a [cotton candy-esque cocktail dress](https://www.trendhunter.com/trends/art-of-sucre) from Viktor & Rolf at Clive Owens’ Grammy Awards party last night. The [powder blue and pale pink](https://www.trendhunter.com/trends/3piece-lip-set) number looked like a treat you might see at a summer county fair, and Rihanna definitely rocked it right. The Grammy Awards are tonight, and Rihanna has said that she will be attending solo. Check out more images of Rihanna’s dress from the Clive Owens Grammy Awards party above. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Cotton Candy Fashion:** Creating garments inspired by sugary treats like cotton candy, disrupting traditional fashion choices with novelty designs. - **Powder Blue and Pale Pink Palette:** Using pastel and muted shades in fashion, disrupting bold color choices. - **Celebrity-inspired Fashion:** Creating fashion collections and designs inspired by celebrities to tap into fan culture. ### Industries Being Reshaped - **Fashion:** Introducing playful and novelty designs to disrupt traditional fashion choices. - **Event Planning:** Incorporating cotton candy-themed elements and pastel palettes in event planning, appealing to a young, playful demographic. - **Beauty:** Creating cotton candy and pastel-inspired beauty products, tapping into the trend and offering playful, bold makeup options. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Indulgent Frozen Cocktails](https://www.trendhunter.com/trends/frozen-cocktail.md) - [Awards Season Ice Creams](https://www.trendhunter.com/trends/grahammy-ice-cream.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)