# Come-Hither Wink Covers Rihanna for i-D Magazine is One of Three Awesome Cover Shots By Marissa Liu | Published 2010-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-for-i-d References: [designscene.net](http://www.designscene.net/2010/02/rihanna-for-i-d-magazine.html) & [i-dmagazine](http://www.i-dmagazine.com/previews/305/loversoflife.html) Multiple covers are all the rage right now. For their pre-spring 2010 issue, i-D magazine has three offerings, two with fashionable faces, and one celebrity cover. Rihanna for i-D magazine looks quite lovely; the Barbadian beauty is featured in a [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) dress winking seductively for the camera of Willy Vanderperre. Along with capturing Rihanna for i-D, Vanderperre also shot Givenchy designer Ticcardo Tisci and model/muse Mariacarla Boscono as well as the playfully winking Natasha Poly wearing Versus for the other two covers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Multiple Covers:** Opportunity for brands to create multiple covers of their products or services to cater to different target audiences. - **Fashionable Faces:** Disruptive innovation opportunity for fashion brands to collaborate with influential celebrities and models for cover shoots, enhancing brand image and reach. - **Playful Winks:** Brands can incorporate playful elements like winking in their marketing campaigns to create a sense of intrigue and engagement with their audience. ### Sectors Adopting This - **Publishing:** Publishing companies can explore the concept of multiple covers to attract a broader range of readers and increase circulation. - **Fashion:** Fashion industry can leverage collaborations with popular celebrities and models for cover shoots to create buzz and drive sales. - **Marketing:** Marketers can incorporate playful gestures like winking in their advertising campaigns to capture attention and create memorable brand experiences. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)