# Rebellious Popstar Designer Collections The Rihanna for Armani Capsule Collection is Chic By Souzan Michael | Published 2011-11-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-for-armani-capsule-collection References: [fashionista](http://fashionista.com/2011/11/rihanna-breaks-into-design-with-a-capsule-collection-for-emporio-armani-underwear-and-armani-jeans/) & [beautyisdiverse](http://www.beautyisdiverse.com/2011/11/rihanna-for-armani-capsule-collection/) As if Barbados native Rihanna didn't have enough on her plate with her just-released album Talk That Talk and a modeling contract with [Armani](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani) jeans and lingerie, the singer is now designing for the iconic Italian brand, as the newly released Rihanna for Armani capsule collection photos portray. Thankfully, the pop star has toned down her personal style, which usually includes booty shorts and fishnet stockings, while designing this collection. With classic pieces like [jeans and leather jackets](https://www.trendhunter.com/trends/carolina-herrera), as well as lace lingerie and white t-shirts with Rihanna logos on them, the Rihanna for Armani capsule collection is sure to be a hit among the singer's die-hard fans, who call themselves the "Rihanna Navy." Check out the Rihanna for Armani capsule collection for a look into the pop star's latest venture. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 20% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Designer Collaborations:** This trend highlights the opportunity for businesses to collaborate with popular celebrities to create unique and highly sought-after collections. - **Fashion Brand Cross-promotion:** By partnering with other brands, businesses can leverage the popularity of multiple industries to create innovative and mutually beneficial collaborations. - **Personal Branding in Fashion:** The success of Rihanna's collection demonstrates the potential for celebrities to use their personal brand to create and promote their own fashion lines. ### Where This Applies - **Fashion:** The fashion industry can leverage celebrity collaborations to drive sales and brand recognition. - **Entertainment:** Entertainment companies could explore partnerships with fashion brands to create limited-edition collections based on popular celebrities or characters. - **Marketing and Advertising:** Influencer marketing and celebrity endorsements can be utilized to promote fashion brands and create buzz around new collections. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Influencer-Made Lifestyle Apparel](https://www.trendhunter.com/trends/zara-mcdermott.md)