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# Edgy Haute Couture Editorials
The Rihanna ELLE Cover Shoot Features Wild Curls and Bared Skin

By Meghan Young | Published 2014-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-elle
References: [fashiongonerogue](http://www.fashiongonerogue.com/rihanna-poses-haute-couture-elle-december-2014-cover-shoot/) & [elle](http://www.elle.com/news/culture/december-2014-editors-letter-rihanna)

The Rihanna ELLE December 2014 cover shoot is everything a person could ask for from the reigning pop star. Granted, a little more subdued and natural than one would expect, it nevertheless features her playful personality and exceptional style throughout. The Rihanna ELLE editorial simply juxtaposes haute couture pieces with a naturally flawless face and wild curls instead of carefully manicured looks.

Shot in studio by photographer Paola Kudacki, the Rihanna ELLE cover shoot features fall 2014 [haute couture collections](https://www.trendhunter.com/trends/mcqueen-holiday-2025) including Valentino Haute Couture, [Dior](https://www.trendhunter.com/trends/dior-2024-campaign) Haute Couture and Armani Prive. The looks will inspire women to take a chance this holiday season when it comes to dressing up for those [office parties](https://www.trendhunter.com/trends/veronica-beard-party-edit) and more. From rich golden gowns to mix and matched materials to brocade jackets, there are many ways to celebrate.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 64% | Activity: 2% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Natural Haute Couture:** Disruptive innovation opportunity: Explore the integration of natural and organic materials in high-end fashion design, creating a more sustainable and eco-friendly approach to haute couture.
- **Mix and Match Styling:** Disruptive innovation opportunity: Develop digital platforms or personalized styling services that allow consumers to mix and match different materials, textures, and patterns to create unique and personalized looks.
- **Office Party Fashion:** Disruptive innovation opportunity: Create fashion-forward rental services or subscription-based platforms that provide access to high-end designer pieces specifically curated for office parties and special events.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity: Collaborate with textile manufacturers and technology companies to develop advanced materials that offer both sustainability and luxury in haute couture.
- **Digital Platforms:** Disruptive innovation opportunity: Utilize virtual reality or augmented reality technologies to create innovative styling and shopping experiences for consumers, allowing them to virtually try on and mix and match different haute couture pieces.
- **Fashion Rental Services:** Disruptive innovation opportunity: Embrace the sharing economy and leverage technology to provide affordable access to high-end designer pieces for the growing market of individuals looking for unique and temporary fashion options.

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