# Experiential Beauty Activations Rihanna and Sephora Tailored the Summer Body Launch to Millennials By Laura McQuarrie | Published 2018-04-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rihanna-and-sephora References: [wildbytes.cc](http://wildbytes.cc/works/) Inspired by the immense success of last year's 'Fenty's Playground' that was introduced in Madrid, Wildbytes, Rihanna and Sephora teamed up for an all-new [immersive experience](https://www.trendhunter.com/trends/superdrug-beauty-playground) to kick off the launch of [Fenty Beauty's](https://www.trendhunter.com/trends/fenty-beauty-cafe) 'Summer Body' collection. To introduce consumers to the newest summer beauty essentials from the brand, a new activation was created for the Millennial consumer. Interactive experiential agency Wildbytes invited fans, influencers and celebrities to generate tons of [social content for the launch](https://www.trendhunter.com/trends/london-newsstand-popup) of the range based on three Fenty Beauty products. At the 'Summer Body Pool,' fans got to dive into a ball pit of pom-poms and have confetti rain down on them. 'Stunna Confessions' gave fans the chance to stand before a life-sized bottle of lip paint and make a confession to be recorded, broadcasted and projected at the event. The final station, 'Wild Postings,' invited fans to explore the beauty brand's diverse shade range through an animated poster format. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Beauty Activations:** Creating immersive and interactive experiences for consumers to engage with beauty brands. - **Millennial Consumer Engagement:** Designing marketing campaigns and activations specifically tailored to engage and resonate with the Millennial demographic. - **Social Media Content Generation:** Encouraging fans, influencers and celebrities to create and share content on social media platforms to promote a beauty brand or product. ### Sectors Adopting This - **Beauty and Cosmetics:** Opportunities for beauty brands to differentiate themselves and create buzz through unique experiential activations. - **Marketing and Advertising:** Developing innovative and engaging campaigns that capture the attention of Millennial consumers and drive brand awareness. - **Social Media and Influencer Marketing:** Leveraging the power of social media platforms and influencers to generate organic content and increase brand visibility. ## Related on Trend Hunter - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md) - [Shoppable Beauty Metaverses](https://www.trendhunter.com/trends/fenty-beauty-experience.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md)