# Summery Dessert Sneakers Austin Reaves' Rigorer AR1 Shoe Comes in an Ice Cream Colorway By Laura McQuarrie | Published 2023-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rigorer-ar1 References: [kickscrew](https://www.kickscrew.com/blogs/sneakernews/the-reveal-inside-austin-reaves-signature-ar1-sneaker) Performance brand Rigorer and rising [NBA](https://www.trendhunter.com/trends/allpro-nitro-pe-colorway) star [Austin](https://www.trendhunter.com/trends/ring-bear) Reaves recently announced a multi-year partnership and the launch of a signature shoe, the Rigorer AR1. This debut shoe from the partners is being introduced in a special Ice Cream colorway, with just 2,000 pairs available globally via [KICKS CREW](https://www.trendhunter.com/trends/stars-stripes) and Rigorer. Austin's first signature shoe, the AR1 Ice Cream, pays tribute to the NBA star's favorite summer treat. Notable features include a ShowTime Tech Foam Midsole encapsulated in an EVA foam, a cocoon-inspired woven upper for breathable support and a never-before-seen bubble lacing system that eliminates "lace bite." There's also an innovative, anti-skid heel and an all-new anti-slip sole for enhanced grip on the court. Within the specially designed box, owners of this shoe will find two pairs of performance socks to fuel their games. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 83% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Sneaker Collaborations:** The partnership between Rigorer and Austin Reaves showcases the trend of exclusive sneaker releases with unique colorways. - **Innovative Footwear Technology:** The Rigorer AR1 features innovative features such as an anti-skid heel and an anti-slip sole, highlighting the trend of advanced performance technology in sneakers. - **Athlete Signature Shoes:** Austin Reaves' debut signature shoe, the AR1 Ice Cream, represents the growing trend of athletes collaborating with brands to create their own line of footwear. ### Sectors Adopting This - **Sports Apparel and Footwear:** The collaboration between Rigorer and Austin Reaves falls within the sports apparel and footwear industry, which is constantly seeking new innovations to improve performance and style. - **E-commerce and Retail:** The limited availability of the Rigorer AR1 Ice Cream colorway through KICKS CREW and Rigorer highlights the impact of e-commerce and retail industries in the sneaker market. - **Professional Sports:** The launch of Austin Reaves' signature shoe reflects the influence of professional sports in the sneaker industry, where athletes' endorsement deals and collaborations shape consumer trends. ## Related on Trend Hunter - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Performance Basketball Footwear](https://www.trendhunter.com/trends/allpro-nitro-pe-colorway.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Basketball Performance Sleek Footwear](https://www.trendhunter.com/trends/shai-001.md) - [Signature Court Shoe Styles](https://www.trendhunter.com/trends/shai-001-1.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Soda-Collaborative Dynamic Sneakers](https://www.trendhunter.com/trends/shaq-attaq-2.md)