# Plastic-Free Water Packaging RightWater Comes in 100% Recyclable Aluminum Cans That are BPA-Free By Michael Hemsworth | Published 2019-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rightwater References: [preparedfoods](https://www.preparedfoods.com/articles/122633-rightwater) & [drinkrightwater](http://www.drinkrightwater.com/) Plastic packaging is beginning to be more harshly scrutinized for its effects on the environment, which is bolstering interest in more eco-friendly packaging options as seen with products like RightWater. The plastic-free prepackaged water is achieved using [100% recyclable aluminum cans](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) that are also free from BPA to make them suitable for consumers who might be weary about unwarned ingredients in their water. The water is sourced from protected natural springs located in California and packaged in-state before being inspected by hand before leaving the factory. The product is also packaged using [biodegradable pallet wraps and boxes](https://www.trendhunter.com/trends/vilsa) to further reinforce the [plastic-free packaging](https://www.trendhunter.com/trends/aora-mexico) ethos. The RightWater brand is part of the Zero Plastic Movement that was founded by Simon Konecki. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 57% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** The growing concern for the environment is driving the demand for plastic-free packaging, creating opportunities for businesses to develop innovative eco-friendly alternatives. - **Recyclable Aluminum Cans:** The use of 100% recyclable aluminum cans as packaging materials presents a disruptive innovation opportunity in the beverage packaging industry, offering a sustainable and healthy alternative to plastic bottles. - **Zero Plastic Movement:** The rise of movements like the Zero Plastic Movement presents an opportunity for organizations to align their brands with consumer values and drive innovation towards plastic-free solutions. ### Who This Affects Most - **Beverage Packaging:** The demand for plastic-free packaging in the beverage industry creates opportunities for companies to develop sustainable and eco-friendly packaging solutions. - **Water Bottling:** The shift towards plastic-free packaging in the water bottling industry opens up opportunities for companies to invest in alternative packaging materials and promote their products as environmentally friendly. - **Sustainability Consulting:** The growing consumer demand for sustainable packaging solutions creates a need for sustainability consulting services that can assist businesses in adopting environmentally friendly practices and materials. ## Related on Trend Hunter - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Aluminum Medicine Bottles](https://www.trendhunter.com/trends/all-day-allergy-relief.md) - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Cartoon-Branded Aluminum Water Packaging](https://www.trendhunter.com/trends/b-water-beverage.md) - [Ready-to-Drink Seawater Cartons](https://www.trendhunter.com/trends/deep-water.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md)