<!-- canonical: https://www.trendhunter.com/trends/rightrice-medley -->
<!-- robots: noindex -->

# Veggie-Packed Rice Alternatives
RightRice Medley Combines Vegetable-Based Rice & Ancient Grains

By Laura McQuarrie | Published 2020-01-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/rightrice-medley
References: [prnewswire](https://www.prnewswire.com/news-releases/rightrice-continues-to-reinvent-the-rice-aisle-with-launch-of-rightrice-medley-300987278.html) & [RightRice](http://www.RightRice.com)

RightRice, the creator of shelf-stable rice made from 90% vegetables, is introducing a new product line called RightRice Medley that's just as nutritious and puts a fresh new spin on the classic rice pilaf. These products combine [vegetable-based rice](https://www.trendhunter.com/trends/carb-alternatives) with [ancient grains like quinoa and sorghum](https://www.trendhunter.com/trends/seasoned-rice), plus even more veggies to create varieties like Harvest Pilaf, Fried Rice and Cajun Spice. While the all-new Fried Rice is enhanced with Asian spices and the Harvest Pilaf boasts added texture from sweet garden carrots and pumpkin seeds.

The RightRice Medleys are packed with protein from [plant-based sources](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes), plus fiber, and since most of the preparation has already been taken care of, they can be enjoyed on their own or as sides in about 12 minutes.

Image Credit: RightRice

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 63% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Vegetable-based Rice:** Businesses can explore adding more vegetables and utilizing plant-based sources for a healthier take on traditional rice products.
- **Innovative Rice Pilaf:** Opportunities exist for creating new, unique rice pilaf recipes by combining vegetable-based rice with other grains and ingredients.
- **Convenient Plant-based Meals:** There is potential for creating more plant-based, convenient meal options for consumers who want healthy meals but do not have the time to cook from scratch.

### Sectors Adopting This

- **Food and Beverage:** Companies in the food and beverage industry can explore incorporating more vegetables and plant-based ingredients into their products, focusing on nutrient density and convenience.
- **Agriculture:** Opportunities exist for farmers to grow and supply more vegetables and grains that can be used in the creation of vegetable-based rice and similar products.
- **Health and Wellness:** Businesses focused on health and wellness can offer plant-based meal options designed for convenience and nutrient density, promoting healthier eating habits.

## Related on Trend Hunter

- [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md)
- [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md)
- [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md)
- [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md)
- [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md)
- [One-Minute Rice Cups](https://www.trendhunter.com/trends/minute-rice-cups.md)
- [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md)
- [Nutritious Veggie-Packed Frozen Foods](https://www.trendhunter.com/trends/path-of-life-products.md)
- [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md)
