# Superhuman Stretching Tailoring Ads Lg2’s Advertisement Encourages Men to Find the Right Tai By Ian Andrew Panganiban | Published 2013-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/right-tailor References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/04/valin-custom-tailoring-whatever-your-shape/) & [lg2](http://lg2.com/en) Finding the right tailor can be a daunting process that several men just don’t care to deal with. Valin Custom Tailoring’s commercial takes a [unique advertising approach](https://www.trendhunter.com/trends/local-product) to showcase how [customized its threads](https://www.trendhunter.com/trends/nextgen-indigo) can get. The commercial created by Lg2, an award-winning Quebec ad company, placed an image of a man in a pictured frame dressed in formal attire atop of a men’s urinal; what better way to get the attention of a man than by having an ad placed in a spot where they can’t ignore it? The picture of the well-dressed man was accompanied by pull-out handles that stretched the image in varying lengths and widths, allowing individuals to customize the picture to their desire. The company's simplistic approach to an idea is something that many advertisers fail to comprehend these days. Sometimes a simple concept is all it takes for a brand to stand out. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 12% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Customized Advertising:** The use of interactive and personalized ads that grab customer attention and improve engagement. - **Simplicity Marketing:** Using uncomplicated ideas to promote brand awareness in a cluttered advertising environment. - **Experiential Advertising:** Creating interactive experiences that make a lasting impression on consumers and enhance brand loyalty. ### Industries Being Reshaped - **Fashion and Apparel:** The use of personalization and customization in fashion retail to improve customer experience and increase brand loyalty. - **Advertising and Marketing:** The adoption of unconventional advertising methods to create unique and memorable customer experiences. - **Hospitality and Event Planning:** The use of interactive and personalized experiences for customers in the hospitality and event planning industries to create brand differentiation and enhance customer engagement. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)