# Heady Hemispheric Autos Mercedes Benz Right Brain Left Brain Posters Promote Intelligent Design By Katie Cordrey | Published 2010-12-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/right-brain-left-brain-posters References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/mercedes) & [fx6.net](http://www.fx6.net/marketing/176640-mercedes-benz-right-brain-left-brain-1-a.html) [Mercedes Benz](https://www.trendhunter.com/trends/vision-imobility) displayed these Right Brain Left Brain posters on all walls of the 2010 Israel Business Conference. The clever graphics emphasize the 125 years of [intelligent design](https://www.trendhunter.com/trends/unleash-your-genius) that has gone into today’s [Mercedes Benz automobiles](https://www.trendhunter.com/trends/mercedesbenz-office). While some online critics have not been kind to the Mercedes Benz Right Brain Left Brain Posters, it’s difficult to argue with the sound design that the automobile maker brings to its vehicles. **Implications** - Modern consumers are looking for more than just attractive imagery in their designs. Products that offer intellectual stimulation to its viewers are appealing to those who desire a deeper connection to art. In order to generate more interest, a company could focus on creating pieces with a deeper meaning. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Intellectual-driven Designs:** Designs that offer intellectual stimulation to viewers are becoming increasingly appealing to modern consumers. - **Deep Connection Art:** Consumers are seeking products that provide a deeper connection to art, leading to opportunities for companies to create pieces with a deeper meaning. - **Sound Design:** The importance of sound design in products, such as automobiles, cannot be overlooked, presenting opportunities for innovation in this area. ### Who This Affects Most - **Automotive:** The automotive industry has the opportunity to explore and incorporate intellectual-driven designs and sound design innovations into their products. - **Art:** The art industry can capitalize on the demand for products that provide a deeper connection, creating pieces with a deeper meaning. - **Advertising and Marketing:** The advertising and marketing industry can embrace the trend of intellectual-driven designs to create more engaging and meaningful campaigns. ## Related on Trend Hunter - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [Turtle-Inspired Sleek Automobiles](https://www.trendhunter.com/trends/vision-imobility.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Plane-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mercedesbenz-concept-vehicle.md) - [Generative Art-Wrapped Cars](https://www.trendhunter.com/trends/kaoru-tanaka.md)