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# Customized Personal Care Solutions
Right at Home Delivers At-Home Care to Clients in Nova Scotia

By Kanesa D | Published 2023-07-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/right-at-home
References: [saltwire](https://www.saltwire.com/atlantic-canada/more/custom-content/right-at-home-halifax-launches-to-help-nova-scotians-live-longer-happier-lives-at-home-100853645/) & [rightathomecanada](https://www.rightathomecanada.com/)

![Customized Personal Care Solutions](https://cdn.trendhunterstatic.com/thumbs/510/right-at-home.jpeg)

Right at Home, a newly established [home healthcare service](https://www.trendhunter.com/trends/remote-home-healthcare) in Halifax, bridges the gap between existing healthcare services and additional at-home care that some families require for their loved ones. Its primary objective is to support families and government care systems. By offering personalized care solutions, Right at Home is working to address its clients' specific needs, creating a more inclusive and supportive environment.

Right at Home's services extend to individuals of all ages who face mobility, health, or mental health challenges. The company understands that funding for care services can be a concern for many families. To alleviate this burden, the organization offers various funding options, including [insurance plans](https://www.trendhunter.com/trends/saskatchewan-blue-cross), pension plans, and support from veteran affairs. This approach ensures that clients have access to the care they need without financial strain.

“At Right at Home, not only do we serve our clients, but we also strive to serve the families that support them,” says Ash Walani, CEO of [Right at Home Nova Scotia](https://www.trendhunter.com/trends/margarita-whips).

Image Credit: Right at Home

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 13% | Activity: 40% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Care Solutions:** The trend of personalized care solutions allows businesses to address specific needs and create more inclusive and supportive environments for clients.
- **At-home Healthcare Services:** The trend of providing at-home healthcare services bridges the gap between existing healthcare services and the additional care that some families require for their loved ones, creating new opportunities for businesses.
- **Alternative Funding Options:** The trend of offering alternative funding options for care services, such as insurance plans, pension plans, and support from veteran affairs, helps alleviate financial burden and ensures clients have access to the care they need.

### Sectors Adopting This

- **Home Healthcare Services:** The home healthcare services industry can benefit from offering customized care solutions to address specific needs and create a more inclusive and supportive environment for clients.
- **Insurance:** The insurance industry can explore new opportunities by providing coverage for personalized care solutions and alternative funding options for at-home healthcare services.
- **Government and Care Systems:** Government organizations and care systems can embrace the trend of personalized care solutions and alternative funding options to better support families and bridge the gap in care services.

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