# Bra Size-Determining Mirrors This Smart Mirror at Rigby & Peller Helps Women Find Their Bra Size By Ady Floyd | Published 2015-10-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/rigby-peller References: [mashable](http://mashable.com/video-categories/Mash-tech/videos/RsaTEyeDpuWtSvZPjRLGM8z2_CtJMsyu) & [devang](http://devang.com/?p=96241) The Rigby & Peller lingerie shop in Hong Kong designed a smart mirror that will actually determine a woman's bra size without physically touching her. The shop provides private changing rooms where women can enter, rotate their bodies in a full 360 degree turn and view their new bra size. As the women turn, the mirror records 140 different measurements that aid in finding the perfect fit. The high-tech device is ideal for women who are seeking support or who need a bra fitting but are slightly uncomfortable with other people doing it for them. The mirror is said to be more reliable than a human's touch and will actually display the different bra sizes that can be suitable depending on specific brands. Each consumer at Rigby & Peller will spin around once and be able to immediately access their "braID" in order to shop better. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Smart Mirrors:** The development of smart mirrors with advanced measurement capabilities revolutionizes the fitting process for various industries. - **Custom Fit Technology:** The integration of advanced measurement technology like 140-point recording systems presents opportunities for personalized and precise fittings in the fashion industry. - **Enhanced Privacy Solutions:** The creation of private changing rooms and autonomous measurement systems provides enhanced privacy options for customers in intimate apparel retail. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the disruptive innovation of smart mirrors that determine accurate sizes, improving customer satisfaction and reducing returns. - **Lingerie Industry:** The lingerie industry can leverage custom fit technology to offer personalized and comfortable products, enhancing the overall customer experience. - **Retail Technology:** The integration of smart mirrors and autonomous measurement systems in retail settings opens up opportunities for disruptive innovation in privacy-oriented retail technology solutions. ## Related on Trend Hunter - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Breast Augmentation Mirrors](https://www.trendhunter.com/trends/see-yourself-in-sientra.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md)