# Mixed Reality Racer Games Hot Wheels Rift Rally Game is Set to Launch Officially in March By Amy Duong | Published 2023-02-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rift-rally References: [engadget](https://www.engadget.com/hot-wheels-rift-rally-rc-car-mixed-reality-ar-150031817.html)  Hot Wheels: [Rift](https://www.trendhunter.com/trends/emirates-vr-experience) Rally is a brand new mixed reality game to launch by Velan Studios, who are the same creators of Mario Kart Live: Home Circuit. Players are able to control a real RC car while the screen reflects the augmented perspective right in the cockpit. The game is set to officially launch in March on platforms including [PS5](https://www.trendhunter.com/trends/gran-turismo-7-vr), [PS4](https://www.trendhunter.com/trends/the-crew-motorfest), and iOS. The game set is made up of a toy car, which is able to drive in two modes -- Campaign and Stunt. During the Campaign mode, agates are set up in the room, which the car can drive through to complete different maps and challenges. Stunt mode does not need gates and can perform digitally. Image Credit: Velan Studios ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 21% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Mixed Reality Gaming:** Opportunities for developing more mixed reality games that offer unique interactive experiences like controlling a real RC car while the game reflects the augmented perspective right in the cockpit. - **Augmented Reality Toys:** Developing new toys that incorporate augmented reality technology to offer interactive and engaging experiences for children and adults alike. - **Digital-physical Integration:** Further exploration of the integration between digital and physical components of games and toys offers exciting opportunities for innovation with a wide range of applications beyond gaming and entertainment. ### Industries Being Reshaped - **Toy Industry:** The introduction of mixed and augmented reality gaming technologies to toys creates a new market for innovation and growth. - **Gaming Industry:** Opportunities for developing mixed reality games that offer unique user experiences with a higher level of interactivity and immersion. - **Technology Industry:** Exploration of digital-physical integration presents new possibilities for innovative products and technologies that can be applied across industries from gaming to education and beyond. ## Related on Trend Hunter - [VR Track Racing Games](https://www.trendhunter.com/trends/micro-machines-mini-challenge-mayhem.md) - [Racing Game Toy Collaborations](https://www.trendhunter.com/trends/horizon-5-hot-wheels.md) - [Collaborative Toy Video Games](https://www.trendhunter.com/trends/hot-wheels-victory-lap.md) - [Virtual Reality Racing Games](https://www.trendhunter.com/trends/gran-turismo-7-vr.md) - [AI-Powered Racing Systems](https://www.trendhunter.com/trends/ai-powered-racing.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Toy-Themed Racing Games](https://www.trendhunter.com/trends/lego-2k-drive.md) - [Smartphone-Controlled Racing Games](https://www.trendhunter.com/trends/modiplay-racing-game.md)