# Hybrid Bluetooth Portable Speakers Ponti Design Studio Designs the RIFF Speaker for Fender By Amy Duong | Published 2023-05-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/riff References: [yankodesign](https://www.yankodesign.com/2023/05/25/fender-unveils-a-hybrid-bluetooth-speaker-portable-amp-that-lets-you-jam-to-your-favorite-tunes/) & [fender](https://www.fender.com/)  [Ponti Design Studio](https://www.trendhunter.com/trends/casetify-powerthru-2in1-charging-stand) creates the new [RIFF](https://www.trendhunter.com/trends/ai-music1) speaker for [Fender](https://www.trendhunter.com/trends/newport), which appears to be a traditional Bluetooth speaker. Once it is turned around, the RIFF has a space to plug in an electric guitar and riff to different tracks. The RIFF allows users to play supplement chords, improvise a new lead, or add their own bassline. The speaker is designed to have a 60W output with an impressive 30 hours of battery power. In terms of the visual design, the RIFF boasts a square design in a square-like structure complete with the Fender logo along the front, similar to a guitar amp. Notably, the RIFF also has a touch panel that controls the volume, treble, and bass levels. Image Credit: Fender ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 78% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Dual-use Portable Speakers:** Portable speakers that have a secondary function beyond traditional audio output present an opportunity for innovation in the consumer electronics industry. - **Guitar Amplifier Speakers:** The combination of a portable Bluetooth speaker and a guitar amplifier presents an opportunity for innovation in the music industry, particularly for musicians on-the-go. - **Multi-functional Touch Panels:** Touch panels that offer both audio control and additional functionality provide opportunity for innovation in both the consumer electronics and home automation industries. ### Where This Applies - **Consumer Electronics:** The integration of multiple functions into portable speakers presents an opportunity for innovation in the consumer electronics industry. - **Music Equipment:** The combination of a portable Bluetooth speaker and guitar amplifier presents an opportunity for innovation in the music equipment industry, particularly for those seeking portability and convenience. - **Home Automation:** The use of touch panels in audio devices offers an opportunity for innovation in home automation systems, allowing for centralized control of both audio and other home functions. ## Related on Trend Hunter - [Multifunctional Jam-Friendly Speakers](https://www.trendhunter.com/trends/fender-audio-riff.md) - [60s Festival-Themed Bluetooth Speakers](https://www.trendhunter.com/trends/newport.md) - [Wearable High-Quality Speakers](https://www.trendhunter.com/trends/fender-x-teufel.md) - [Quad-Connection Mobile Speakers](https://www.trendhunter.com/trends/fender-elie-speakers.md) - [Retro Sound Systems](https://www.trendhunter.com/trends/d32.md) - [Portable Retro-Styled Speakers](https://www.trendhunter.com/trends/portable-retrostyled-speaker.md) - [Digital Analog Wireless Speakers](https://www.trendhunter.com/trends/mark-hifi.md) - [Guitar Amp-Inspired Party Speakers](https://www.trendhunter.com/trends/marshall-bromley-750.md) - [Amp-Inspired Bluetooth Speakers](https://www.trendhunter.com/trends/new-bluetooth-speaker.md)