# Glassware for the Cure Proceeds from Riedel Breast Cancer Glasses Will Go to Charity By Katherinev123 | Published 2009-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/riedel-breast-cancer References: [anewmode](http://www.anewmode.com/lifestyle/invest-pink-riedel-breast-cancer-stemware/) & [glassware.riedel](http://glassware.riedel.com/default.aspx) Although I drink wine, I don’t know much about wine or wine glasses. These Riedel breast cancer glasses, however, are from the glass-making experts Riedel, who have been in the industry for 250 years. The [Pink Crescendo](https://www.trendhunter.com/trends/charitable-donation-campaign) glasses were created to support breast cancer research. For Breast Cancer Awareness Month, the Riedel breast cancer glasses, which are a limited edition set of [hip pink ombre glasses](https://www.trendhunter.com/trends/rex-rock), were the result of a partnering between Riedel and breast cancer research supporters. Fifteen percent of the proceeds from every set of the glasses sold will go to breast cancer charities. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Limited Edition Products:** Creating limited edition products for a specific cause, such as breast cancer research, can generate awareness and support. - **Cause Marketing:** Partnering with charities or organizations to support a cause can create positive brand associations and increase customer engagement. - **Collaborative Initiatives:** Collaborating with research supporters and other organizations can lead to innovative product designs and fundraising opportunities. ### Who This Affects Most - **Glassware Manufacturing:** The glassware industry can explore creating specialty products to support charitable causes and increase brand loyalty. - **Nonprofit Sector:** Nonprofit organizations can partner with businesses to create unique fundraising products and engage their audience. - **Wine Industry:** Wine companies can collaborate with glassware manufacturers to create exclusive wine glasses and contribute to charitable causes. ## Related on Trend Hunter - [Cancer Research-Supporting Pretzels](https://www.trendhunter.com/trends/pretzel-ribbons.md) - [Premium Crystal Wine Glasses](https://www.trendhunter.com/trends/sommelier-pro-collection.md) - [Whiskey-Inspired Cocktail Glasses](https://www.trendhunter.com/trends/awaz-glasses.md) - [Hand-Blown Glassware Collections](https://www.trendhunter.com/trends/handblown-glassware-collection.md) - [Breast Cancer-Supporting Cannabis Products](https://www.trendhunter.com/trends/breast-cancer-research-foundation1.md) - [Break-Resistant Champagne Glasses](https://www.trendhunter.com/trends/champagne-glasses1.md) - [Elegant Colored Glassware Collections](https://www.trendhunter.com/trends/colored-glassware-collection.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md)