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# Armored Ridge Tops Sneakers
Ruffles is Giving Fans the Chance to Get an Exclusive Sneaker

By Laura McQuarrie | Published 2021-05-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ridge-tops-sneaker
References: [prnewswire](https://www.prnewswire.com/news-releases/ruffles-encourages-fans-to-own-their-ridges-with-the-release-of-the-ultra-custom-armored-ridge-tops-sneaker-301298050.html) & [RufflesSneakers](http://www.RufflesSneakers.com)

Inspired by the characteristics of its chip, [Ruffles](https://www.trendhunter.com/trends/ridgewear) created Armored Ridge Tops as its second signature shoe. As the Official Chip of the [NBA](https://www.trendhunter.com/trends/flamin-hot), Ruffles is introducing these ultra-custom sneakers just in time for the NBA playoffs and at a recent Utah Jazz playoff game, brand partner and rapper T-Pain was seen sporting a pair of the exclusive kicks.

Now, fans are being given their very own chance to get a pair of [chip-inspired sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) through an official giveaway. The sneakers feature a prominent ruffled component, plus a cool colorway. While the grand prize winner will get the Ruffles Armored Ridge Tops along with a branded gear box, there are plenty of other prizes for fans to collect, including free bags of chips.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 62% | Activity: 74% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Custom Sneaker Collaborations:** There is potential for other brands to collaborate with sneaker companies to create custom and exclusive products.
- **Chip-inspired Fashion:** There is potential for brands to draw inspiration from everyday products, such as chips, to create unique and trendy fashion items.
- **Athlete-endorsed Products:** There is potential for athlete partnerships to help promote and sell products to fans and consumers.

### Who This Affects Most

- **Food and Beverage:** There is potential for food and beverage brands to partner with fashion companies to create unique and trendy clothing items inspired by their products.
- **Athletic Apparel:** There is potential for athletic apparel companies to collaborate with snack brands or athletes to create exclusive apparel collections.
- **Entertainment:** There is potential for entertainment companies and influencers to promote and endorse fashion collaborations with snack or food brands to engage with their target audience.

## Related on Trend Hunter

- [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md)
- [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md)
- [Twisted Flavor-Packed Snack Crisps](https://www.trendhunter.com/trends/ruffles-ridge-twists.md)
- [Flavor Mashup Potato Chips](https://www.trendhunter.com/trends/cheddar-sour-cream.md)
- [Hot Dog-Flavored Chips](https://www.trendhunter.com/trends/hot-dogflavored-potato-chips.md)
- [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md)
- [Basketball-Celebrating Snack Crackers](https://www.trendhunter.com/trends/ritz-toasted-chips.md)
- [QSR Plunge Buckets](https://www.trendhunter.com/trends/ruffles-and-kfc.md)
- [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md)