Rideshare company Lyft recently made a move to set itself apart from Uber, one of its biggest competitors, by introducing the color-coded 'Lyft Amp' to make it easier for customers to locate their specific ride as it arrives.
Lyft also launched a new advertising campaign that's made up of a series of 30-second commercials that takes aim at its biggest competitor by poking fun at 'Ride Corp,' a fictitious rideshare company that is styled like an evil corporation that plots to slow Lyft and its business down.
While there are many companies that do not need to invest in certain forms of advertising because there are other ways that they may reach their Millennial consumers, several new businesses are now turning to more traditional forms of advertising as a means of reaching new audiences.
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