# Rideable Sandcastle Courses The Lexus US Open of Surfing Has a First-of-Its-Kind Circuit By Laura McQuarrie | Published 2024-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rideable-sandcastle-course References: [shop-eat-surf](https://shop-eat-surf.com/2024/08/onewheel-partners-with-the-world-surf-league/) & [Onewheel](http://Onewheel.com/)  Future Motion, the maker of Onewheel, is sponsoring the World Surf League and to celebrate, the pioneer in personal mobility constructed the world's first full-scale rideable sandcastle course at the Lexus US Open of Surfing. Promising a "magical beach shredding experience," the first-of-its-kind life-size rideable sandcastle course invites surfing fans into a winding 60' x 40' path with berms and minarets. Located near the X-Games activation on the beach, the "Shredcastle" has become an attraction that has captured the interests of curious beach-goers and people on social media. The course brilliantly shows off the best features of Onewheel's design with a large single tire and self-balancing technology for all-terrain riding, even on packed sand, and how intuitively riders can move as they do in other board sports. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 9% | Freshness: 27% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Beach Attractions:** Immersive and visually striking experiences on the beach are drawing large crowds and social media attention. - **All-terrain Personal Mobility:** Innovative mobility devices capable of navigating various terrains, including sand and surf, are expanding the possibilities for outdoor activities. - **Sports-event Sponsorships:** Brands are leveraging large-scale sporting events to showcase new and unique products, enhancing both visibility and consumer engagement. ### Sectors Adopting This - **Event Activation:** Creating interactive and novel experiences at events can capture audience interest and generate broader media coverage. - **Outdoor Recreation:** Advances in personal mobility technology are opening new avenues for recreational activities, particularly in challenging environments. - **Sports Marketing:** Strategic partnerships between sporting leagues and innovative brands are fostering deeper connections with target audiences. ## Related on Trend Hunter - [Onewheel Off-Road Board](https://www.trendhunter.com/trends/offroad-board.md) - [Coastal Aesthetic Vehicles](https://www.trendhunter.com/trends/surf-lx.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Surf-Focused Dating App Partnerships](https://www.trendhunter.com/trends/world-surf-leagues.md) - [All Terrain Electric Skis](https://www.trendhunter.com/trends/skwheel-one.md) - [Ruggedized Electric Surfboards](https://www.trendhunter.com/trends/ruggedized-electric-surfboard.md) - [Modular Electric Surfboard Models](https://www.trendhunter.com/trends/cyclemate-electric-surfboard.md) - [25-Hour Skateparks](https://www.trendhunter.com/trends/25-hour-skatepark.md) - [Beach-Targeted E-Bikes](https://www.trendhunter.com/trends/cafe-cruiser.md)