# Cheeky Protection Advertisements This UK Ride to Work Day Campaign Serves as a Reminder By Romina S. Cortellucci | Published 2012-06-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ride-to-work-day References: [autoblog](http://www.autoblog.com/2012/06/14/cheeky-brits-remind-us-its-always-better-in-leather/) & [ridetoworkday](http://ridetoworkday.co.uk/) This Ride To Work Day video demonstrates the various ways leather can be incorporated into relationships. The campaign, International Ride to Work Day, was created to show how enjoyable the nature of commuting is with a motorbike or scooter. The day is dedicated to showing the benefits of riding in the city such as reduced travel costs from a reduction of fuel, generally free parking, and less congestion. This video was released by the UK sector of the campaign and takes a truly [cheeky approach](https://www.trendhunter.com/trends/tom-daley-and-malibu). Filled with [hilarious double entendre](https://www.trendhunter.com/trends/goodwipes-launched), the video not only sparks conversation but emphasizes the importance of riders using the proper [protective gear](https://www.trendhunter.com/trends/mens-wearhouse) at all times. The campaign echoes as a reminder that can be used in all areas in life that, “the most important thing is that you’re wearing protection.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Cheeky Advertisements:** The use of humor and double entendres in advertising campaigns for serious products can create viral social media moments. - **Promoting Commuting Alternatives:** Creating campaigns that promote alternative commuting options, like motorcycles and scooters, as cost-saving and environmentally friendly alternatives to cars. - **Importance of Appropriate Gear:** Emphasizing the importance of using the proper protective gear while participating in various activities, and promoting new and innovative safety gear options. ### Where This Applies - **Advertising & Marketing:** Opportunities for advertising agencies to create cheeky campaigns for serious products with the potential to go viral on social media. - **Transportation & Commuting:** Opportunities to promote cost-saving and environmentally friendly alternative commuting options such as motorcycles and scooters. - **Safety Gear & Apparel:** Opportunities to promote the usage of appropriate protective gear options, and invest in developing and innovating new options for various activities. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Valentine's Day Prophylactic Campaigns](https://www.trendhunter.com/trends/durex-afterglow-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Safety-Enhancing Ride Share Devices](https://www.trendhunter.com/trends/bosch-ridecare.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Macho Plant-Based Drink Campaigns](https://www.trendhunter.com/trends/oatly-and-ef-pro-cycling.md) - [Brain Protection Awareness Helmets](https://www.trendhunter.com/trends/brain-protection-helmet.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)