# Athletic Squadron Editorials The Vogue Italia Ride the Old Wave Photoshoot is Aggressively Sporty By Jordy E | Published 2015-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ride-the-old-wave References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2015/05/ride-the-old-wave-by-greg-lotus-for-vogue-italia-may-2015.html) & [vogue.it](http://www.vogue.it) The Vogue Italia Ride the Old Wave photoshoot zeroed in on a highly aggressive take on athleticism. A team of models were made to look as if in the middle of intensive training via photographer Greg Lotus who captured yoga balls, volleyballs and bicycles in each image. Whether standing up tall or bent over slightly, the females featured in this Vogue Italia production made no mistake of its intent to get serious about athletic fashion. This was delivered both through the collection of props as well as the showcased apparel as the team exhibited striped black and white shorts, pleated skirts and high rise jeans. These unusual pieces will deliver punches of inspiration this season. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Aggressive Athleticism:** Opportunity for disruptive innovation in creating high-performance athletic apparel that combines aggressive style with functionality. - **Prop-driven Fashion:** Opportunity for disruptive innovation in incorporating sports equipment as fashion accessories in athletic apparel. - **Unconventional Sportswear:** Opportunity for disruptive innovation in designing unique and unconventional pieces of sportswear that inspire and push boundaries. ### Sectors Adopting This - **Fashion Apparel:** Opportunity for disruptive innovation in the fashion industry to create a new line of athletic apparel that emphasizes aggressive athleticism. - **Sports Equipment:** Opportunity for disruptive innovation in the sports equipment industry to develop products that double as fashion accessories in the world of athletic fashion. - **Athletic Fashion:** Opportunity for disruptive innovation in the athletic fashion industry to introduce unconventional and inspiring sportswear that stands out in the market. ## Related on Trend Hunter - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)