# Senior-Centric Ride Services UberCentral is Targeted Towards Seniors Without Smartphones By Rahul Kalvapalle | Published 2016-10-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ride-services References: [bnn](http://www.bnn.ca/uber-launches-new-service-targeting-elderly-torontonians-1.554964) & [newsroom.uber](https://newsroom.uber.com/canada/uber-canada-and-revera-test-an-innovative-solution-to-bring-seniors-convenient-reliable-rides/) Popular and disruptive ride service [Uber](https://www.trendhunter.com/trends/uber-caregiver) has launched a pilot program that is designed to make it a little easier for elderly people living in the city of Toronto to use the company's services even if they don't own a smartphone. Part of a collaboration between Uber and retirement home Revera, the UberCentral service is designed to enable businesses to book [ride services on behalf of customers](https://www.trendhunter.com/trends/uber-prepaid-passes) who don't have smartphones. While Uber and other similar apps have rightly garnered a lot of praise, the fact of the matter is that these developments are leaving behind seniors and others who don't use smartphones. By designing a service specifically designed to [seniors' needs](https://www.trendhunter.com/trends/agewell-innovation-studio), Uber and Revera are working to make the fruits of the sharing economy more inclusive. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Senior-centric Ride Services:** Creating ride services specifically tailored for seniors without smartphones. - **Inclusive Sharing Economy:** Making the fruits of the sharing economy accessible to seniors and others who don't use smartphones. - **Collaborative Partnerships:** Collaborating with retirement homes to provide ride services for their residents. ### Who This Affects Most - **Ride-sharing:** Developing ride services targeted towards seniors without smartphones. - **Technology:** Creating innovative solutions to make the sharing economy more inclusive for individuals who don't use smartphones. - **Senior Care:** Partnering with retirement homes to offer convenient transportation services for their residents. ## Related on Trend Hunter - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Caregiver-Supporting Mobile Solutions](https://www.trendhunter.com/trends/uber-caregiver.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Convenience-Focused Transportation Apps](https://www.trendhunter.com/trends/transportation-apps.md) - [Assistance Dog-Focused Rideshares](https://www.trendhunter.com/trends/accommodating-passangers.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md) - [Comfort-Focused Business Features](https://www.trendhunter.com/trends/uber-3.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md)