# Rideable Unicorn Toys Kid Trax's Josie is a Battery-Powered Interactive Ride-On Toy By Laura McQuarrie | Published 2019-09-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ride-on-toy References: [prnewswire](https://www.prnewswire.com/news-releases/kid-trax-launches-full-portfolio-of-ride-on-toys-ahead-of-holiday-season-300914249.html) & [kidtraxtoys](https://kidtraxtoys.com/pages/rideamals-josie) There are several small unicorn toys that kids have been introduced to that have a long mane that can be brushed and styled and a fun personality to interact with—and Kid Trax's Josie ride-on toy offers all this and more on a much larger scale than usual. The new Rideamals toy takes the form of a battery-powered plaything that makes over 100 unique sounds and comes alive with a moving head, eyes, ears, and wheels. Josie can reach speeds of up to four mph at a "gallop" and lower speeds when trotting or going in reverse. While the Josie Play & Ride Unicorn is ideal for kids, the Rideamals Play & Ride Unicorn introduces the same style of character in a smaller design that's lower to the ground and fit for toddlers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 89% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Interactive Ride-on Toys:** The development of battery-powered and interactive ride-on toys provides opportunities for more engaging and entertaining play experiences. - **Larger Than Life Toys:** Toy manufacturers can leverage the success of smaller unicorn toys and create larger-than-life versions for a new market of customers. - **Multi-sensory Playthings:** The incorporation of sensory elements, such as over 100 unique sounds and moving parts, can enhance children's interactive play experiences. ### Industries Being Reshaped - **Toy Manufacturing:** The toy manufacturing industry can explore incorporating more innovative and interactive features into their products for greater customer engagement. - **Amusement Parks and Fairs:** The development of larger rideable toys could introduce new ride attractions to amusement parks and fairs. - **Childcare and Daycare Services:** The introduction of multi-sensory rideable toys in childcare and daycare services can provide children with unique play experiences while also promoting physical activity. ## Related on Trend Hunter - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md) - [Opulent Off-Road Kids Cars](https://www.trendhunter.com/trends/mercedesbenz-unimog-kids-car.md) - [Remote-Controlled Monster Truck Toys](https://www.trendhunter.com/trends/hot-wheels-monster-trucks-hw-transforming-rhinomite-rc.md) - [AI-Powered Toy Cars](https://www.trendhunter.com/trends/rocar.md) - [Child-Centric Electric Cars](https://www.trendhunter.com/trends/kids-cars.md) - [Child-Friendly Balance Training Bikes](https://www.trendhunter.com/trends/super73-k1d.md) - [Video Game-Themed Play Cars](https://www.trendhunter.com/trends/rideon-racer.md) - [Electric Toddler-Friendly Trikes](https://www.trendhunter.com/trends/droyd-romper.md) - [Kid-Friendly Training E-Bikes](https://www.trendhunter.com/trends/kids-electric-balance-bike.md)