# Herbal Throat Balms Ricola Throat Balm Has a Liquid Center and a Caramel-Flavored Shell By Laura McQuarrie | Published 2023-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ricola-throat-balm References: [benzinga](https://www.benzinga.com/pressreleases/23/09/n34739209/ricola-launches-new-ricola-throat-balm-to-help-consumers-conquer-daily-throat-irritations) & [ricola](https://www.ricola.com/en-ca)  [Ricola](https://www.trendhunter.com/trends/ricola-capsule) Throat Balm is an innovative release from Ricola that provides relief and adds variety to the product category with a unique flavor. Ricola's signature herbal blend can be experienced in a new way with a smooth caramel-flavored shell and a soothing liquid center. "In listening to consumers' needs when it came to throat care, we saw that they were seeking a solution for minor yet pesky throat irritations," said Becky Spruck, Marketing Director at Ricola, USA, We've introduced a solution that gives consumers the confidence that they're protected against everything from a throat tickle to constant throat irritations." The all-new Ricola Throat Balm is launching with a campaign that encourages consumers to "Coat Your Throat" against irritations like itchiness or dryness in the throat or hoarseness in the voice. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 14% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Liquid Center:** Ricola Throat Balm introduces a liquid center to provide a unique experience and address consumers' needs for throat care. - **Caramel-flavored Shell:** Ricola Throat Balm stands out in the market with its caramel-flavored shell, offering consumers a new and flavorful option for throat relief. - **Variety in Product Category:** Ricola Throat Balm adds variety to the throat care product category by combining the brand's signature herbal blend with a refreshing liquid center and a caramel-flavored shell. ### Who This Affects Most - **Throat Care:** Ricola Throat Balm disrupts the throat care industry by introducing a new product that incorporates a liquid center and a caramel-flavored shell, providing relief and variety for consumers. - **Flavored Health Products:** Ricola Throat Balm taps into the flavored health products industry by offering a unique combination of herbal throat care with a caramel-flavored shell, appealing to consumers seeking more enjoyable remedies. - **Consumer Wellness:** Ricola Throat Balm addresses consumer wellness needs by providing a flavorful and innovative solution for minor throat irritations, contributing to the overall well-being of individuals. ## Related on Trend Hunter - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Alpine Herb Drink Mixes](https://www.trendhunter.com/trends/drink-cubes.md) - [Clean Organic Lozenges](https://www.trendhunter.com/trends/sootheez.md) - [Icy Throat Sprays](https://www.trendhunter.com/trends/propolis-throat-soother.md) - [Beneficial Sore Throat Candies](https://www.trendhunter.com/trends/throat-soothing-lollipops.md) - [Soothing Spiced Cola Lozenges](https://www.trendhunter.com/trends/jakemans-spiced-cola.md) - [Free-From Throat Lozenges](https://www.trendhunter.com/trends/beekeepers-natural.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md)