# Rugged Adventure Cameras The Ricoh WG-M1 is Perfect For Capturing Outdoorsy Action Shots By Rahul Kalvapalle | Published 2014-09-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ricoh-wgm1 References: [gizmag](http://www.gizmag.com/ricoh-wg-m1-action-camera/33790/) & [ricoh-imaging](http://www.ricoh-imaging.co.uk/en/RicohWG-M1) The [Ricoh](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1) WG-M1 is the latest addition to the WG series of rugged outdoorsy adventure cameras. This 14-megapixel camera targets the [action camera segment](https://www.trendhunter.com/trends/action-5-pro) of the camera market. It come equipped with a 1.5-inch LCD screen, wide angle lens and built-in WiFi. This camera boasts air-tight construction that is waterproof up to a depth of 10 meters despite not having additional bulky protective housing. It is also shock-resistant to falls up to 2 meters and is cold-resistant to temperatures as low as -10 degrees Centigrade. The camera is fitted with an ultra-wide angle 16.8-millimeter F2.8 lens which offers a 160-degree field of view while snapping stills, and 137 degrees when recording video. The Ricoh WG-M1 camera is currently available for pre-order for $300. It will be available in orange and black options starting in October. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Rugged Adventure Cameras:** Opportunity to develop more advanced and durable outdoor cameras for extreme conditions. - **Action Camera Market:** Opportunity to tap into the growing demand for compact and high-quality action cameras. - **Built-in Wifi Technology:** Opportunity to incorporate wireless connectivity into various consumer electronics for seamless user experience. ### Who This Affects Most - **Camera Manufacturing:** Opportunity for camera manufacturers to develop and produce rugged adventure cameras for outdoor enthusiasts. - **Outdoor Sports and Recreation:** Opportunity for the sports and recreation industry to incorporate rugged adventure cameras to capture action-packed moments. - **Electronics Manufacturing:** Opportunity for electronics manufacturers to explore and implement built-in WiFi technology into their products for added convenience and connectivity for consumers. ## Related on Trend Hunter - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Ultra-Rugged Camera Models](https://www.trendhunter.com/trends/om-system-tough-tg7-underwater-camera.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [High-Grade Street Photographer Cameras](https://www.trendhunter.com/trends/ricoh-gr-iv.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Metallic Digital Compact Cameras](https://www.trendhunter.com/trends/metallic-digital-compact-camera.md) - [Sleek Point-And-Shoot Cameras](https://www.trendhunter.com/trends/ricoh.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md)