# Versatile Street Photography Cameras The Ricoh GR III Camera Captures Exceptionally Vivid Images By Michael Hemsworth | Published 2019-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ricoh-gr-iii References: [coolest-gadgets](https://www.coolest-gadgets.com/20190309/ricoh-gr-iii-breaks-new-ground-for-compact-digital-cameras/) & [prnewswire](https://www.prnewswire.com/news-releases/ricoh-launches-ricoh-gr-iii-high-end-compact-digital-camera-300799565.html) Point-and-shoot cameras have quickly been replaced by smartphones for everyday photograph purposes but are becoming desired once again as users seek out professional options like the [Ricoh](https://www.trendhunter.com/trends/ricoh-gr-iv) [GR III](https://www.trendhunter.com/trends/metallic-digital-compact-camera). Compact and lightweight, the camera is positioned as an effective option for photographers seeking to capture candid images, travel scenes and even [street photography](https://www.trendhunter.com/trends/fujifilmxe5). The camera features an APS-C-size CMOS image sensor with a 24MP rating, while the ultra-fast startup time allows the device to keep up with busy shooting demands for photographers seeking to capture different scenes. The camera was praised by Brooklyn-based professional photographer William Hereford who said, "The RICOH GR III is the ultimate street camera. The image quality and ease of use are equally amazing. I literally don't leave my house without this camera. The GR III fits perfectly both in my hand and my pocket, so it's always available to capture a moment." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Rise of Professional Point-and-shoot Cameras:** Opportunity to develop and market compact yet high-quality cameras for photography enthusiasts seeking portable and professional-grade options. - **Revival of Street Photography Market:** Opportunity to cater to the growing demand for cameras that excel in capturing candid and travel scenes, particularly in urban settings. - **Integration of Aps-c-size CMOS Image Sensor in Compact Cameras:** Opportunity to enhance the quality of images produced by compact cameras, thereby attracting photography enthusiasts seeking to capture high-quality photos with portable devices. ### Where This Applies - **Photography Equipment Manufacturing:** The rise in demand for professional-grade point-and-shoot cameras presents opportunity for manufacturers to develop and market such equipment. - **Travel and Tourism:** The growing popularity of street photography and travel scenes presents opportunity for travel and tourism industries to market destinations as attractive locations for photography enthusiasts. - **Retail and E-commerce:** Opportunity for retailers and e-commerce businesses to expand their inventory with compact and versatile professional-grade cameras that cater to a growing market of photography enthusiasts. ## Related on Trend Hunter - [High-Grade Street Photographer Cameras](https://www.trendhunter.com/trends/ricoh-gr-iv.md) - [Metallic Digital Compact Cameras](https://www.trendhunter.com/trends/metallic-digital-compact-camera.md) - [Professional Micro-Sized Camera Models](https://www.trendhunter.com/trends/sony-rx1r-iii.md) - [Digital Black-and-White Camera Models](https://www.trendhunter.com/trends/ricoh-gr-iv-monochrome.md) - [User-Friendly 360-Degree Cameras](https://www.trendhunter.com/trends/ricoh-theta-x.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Compact Full-Frame Cameras](https://www.trendhunter.com/trends/leica-q3-43.md) - [Creative Vlog-Specific Cameras](https://www.trendhunter.com/trends/sony-zv1-ii.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md)