# Reggae-Inspired Fashion The Rico Summer 2010 Collection Jams Out Some Smooth Style By Alex Scott | Published 2010-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rico-summer-2010-collection References: [swipelife](http://swipelife.com/2010/03/18/rico-black-resort-springsummer-2010-collection/) & [rico-tokyo.jp](http://www.rico-tokyo.jp/) Now this is the kind of look I could rock all year round. With its earth-toned garments and fine tailored vests, the Rico Summer 2010 Collection truly does give off that sort of nomadic musician vibe. I could just picture sitting in a little bar somewhere in Cuba or the Dominican Republic and watching a smooth jazz trio jam out some John Coltrane wearing these stylish duds. Part Bohemian and part high end fashion, I find the Rico Summer 2010 Collection could transcend classes, fitting well on the starving artist as well as the successful businessman on vacation. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Earth-toned Fashion:** Opportunity for disruptive innovation in sustainable and eco-friendly clothing options with earth-toned colors. - **Nomadic Style:** Opportunity for disruptive innovation in creating versatile and travel-friendly fashion pieces that embody a nomadic aesthetic. - **Music-inspired Fashion:** Opportunity for disruptive innovation in designing clothing collections that draw inspiration from specific music genres, creating a unique fusion of fashion and music. ### Sectors Adopting This - **Sustainable Fashion:** Opportunity for disruptive innovation in the sustainable fashion industry by incorporating earth-toned colors and sustainable materials. - **Travel Fashion:** Opportunity for disruptive innovation in the travel fashion industry by creating versatile and functional clothing that aligns with a nomadic style. - **Music-inspired Fashion:** Opportunity for disruptive innovation in the fashion industry by collaborating with musicians and incorporating music-inspired elements into clothing designs. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md)