# Unexpected Wedding Photography Rico Castillero Tells a More Playfully Candid Romance Story By Meghan Young | Published 2011-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rico-castillero References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/rico-castillero-photography.aspx) & [studiocastillero](http://studiocastillero.com/) Rico Castillero shows that wedding photography shouldn't just document one of the biggest days in a person's life, it should tell a story as well. Through his lens, he does just that. Yet he does it in a uniquely romantic, playful and candid manner. Working with his wife under the name Studio Castillero, Rico Castillero is based in California. Far from the corny moments that can often by portrayed in traditional wedding photography, Rico Castillero conforms to a cleaner, more modern and [editorial style of photography](https://www.trendhunter.com/trends/still-life-1). As a result, he captures moments rather than poses. Soft and subtle, there is magic in his work. In addition to wedding photography, Rico Castillero specializes in [engagement and boudoir photography](https://www.trendhunter.com/trends/bridal-lingerie-line). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Editorial Wedding Photography:** Opportunity to offer a more modern and candid style of photography that tells a story. - **Non-cliché Wedding Photography:** Opportunity to offer a unique and playful perspective that captures subtle moments rather than staged poses. - **Personalized Wedding Photography Experience:** Opportunity to tailor the experience to the couple's vision, creating a personalized and memorable photography story. ### Where This Applies - **Wedding Photography:** Disruptive innovation to offer a new perspective that tells a unique story and captures candid moments rather than poses. - **Engagement Photography:** Opportunity to offer a more personalized experience that captures the couple's unique love story and personalities. - **Boudoir Photography:** Disruptive innovation to offer a more playful and romantic perspective that goes beyond traditional boudoir photography, creating a memorable experience for the client. ## Related on Trend Hunter - [Photo Memory Timelines](https://www.trendhunter.com/trends/storylife.md) - [Unique Hotel Wedding Packages](https://www.trendhunter.com/trends/karisma-hotels-resorts.md) - [Wedding Payments Platforms](https://www.trendhunter.com/trends/rock-paper-coin.md) - [Event Photo Solutions](https://www.trendhunter.com/trends/joycapture.md) - [Digital Photo Booth Experiences](https://www.trendhunter.com/trends/digital-photo-booth-experiences.md) - [Timeless Photo Books](https://www.trendhunter.com/trends/photos-by-artkive.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Digital Wedding Platforms](https://www.trendhunter.com/trends/lovebird.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md)