# Stealthy Self-Promotion Ricky Richards' Money Business Card Fools You With Found Money By Marissa Brassfield | Published 2010-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ricky-richards-money-business-card References: [behance.net](http://www.behance.net/Gallery/Money-Business-Card/425385) & [behance.net](http://www.behance.net/DoodleEgg) The Money Business Card created by graphic designer Ricky Richards is pure genius. He's taken what looks like a £20 note and put a brief bio and [contact information on the back](https://www.trendhunter.com/trends/digital-business-cards). Richards then leaves his business cards on the ground for unwitting passersby to find. Since everyone loves finding money on the street, this Money Business Card is a surefire way for Ricky Richards' work to at least get seen. **Implications** - This business card is one example of how a business can gain attention in a [unique and captivating manner](https://www.trendhunter.com/trends/mwcurated). Using elements of shock or offering a sense of interactivity with a campaign will appeal to the growing number of consumers saturated with advertising on a daily basis. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Businesses can capture consumers' attention by creating interactive campaigns that offer a sense of interactivity and surprise. - **Street Marketing:** Utilizing unconventional methods like leaving business cards on the ground can generate buzz and intrigue around a brand. - **Creative Promotional Materials:** Innovative approaches to traditional promotional materials, like a business card that resembles money, can help businesses stand out from competitors. ### Sectors Adopting This - **Advertising:** The advertising industry can explore interactive advertising techniques to engage consumers and make their campaigns more memorable. - **Streetwear:** Streetwear brands can leverage street marketing tactics to create intrigue and generate hype around their products. - **Graphic Design:** Graphic designers can explore creative ways to design promotional materials that leave a lasting impression on potential clients. ## Related on Trend Hunter - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Digital Networking Tools](https://www.trendhunter.com/trends/digibusinesscard.md)