# Shirtless Smoking Rapper Shoots Rick Ross and Terry Richardson Meet for a Candid Smoke By Cody Turner | Published 2012-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rick-ross-and-terry-richardson References: [terrysdiary](http://www.terrysdiary.com/image/29554536907) & [complex](http://www.complex.com/music/2012/08/rick-ross-and-tyga-showed-us-what-it-takes-to-make-a-classic-at-pure-in-las-vegas) With a recent Las Vegas concert and [new clothing line](https://www.trendhunter.com/trends/luxury-menswear-campaign), Rick Ross and Terry Richardson meet again for a shirtless, smoke-filled, thugged-out photoshoot. Rick Ross has been keeping busy every since he hit the rap music scene, he just performed recently at Pure Nightclub in Las Vegas as part of the [Reebok Classics](https://www.trendhunter.com/trends/not-guilty-capsule) concert series. His performance was alongside artists like Tyga, Swizz Beatz and magician David Copperfield. Rick is also working with Tyga, Allen Iverson and others for an upcoming big and tall line for Reebok. It's no wonder that the artist made time to stop by Terry Richardson's studio for a badass photoshoot. In the shoot, viewers can see the rapper [smoking what looks like a joint](https://www.trendhunter.com/trends/blunt-marketing-campaign) while throwing up gang signs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Big and Tall Fashion:** The collaboration between Rick Ross and Reebok for a big and tall clothing line presents an opportunity to disrupt the fashion industry and cater to a market that is often overlooked. - **Celebrity-photographer Collaborations:** The collaboration between Rick Ross and Terry Richardson for a photoshoot showcases the potential for disruptive innovation in the photography industry through unique and edgy celebrity collaborations. - **Themed Concert Events:** The Reebok Classics concert series, featuring artists like Rick Ross, Tyga, and Swizz Beatz, demonstrates the opportunity for disruptive innovation in event planning by creating themed concert experiences that attract a diverse audience. ### Industries Being Reshaped - **Fashion:** The collaboration between Rick Ross and Reebok for a big and tall clothing line offers a disruptive innovation opportunity to cater to the needs of the underserved big and tall fashion market. - **Photography:** The collaboration between Rick Ross and Terry Richardson for a edgy photoshoot highlights the potential for disruptive innovation in the photography industry through unique celebrity collaborations that challenge traditional norms. - **Event Planning:** The Reebok Classics concert series featuring Rick Ross and other artists showcases the disruptive innovation potential in event planning by creating themed concert events that offer memorable experiences for attendees. ## Related on Trend Hunter - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Rapper-Honoring Fall Streetwear](https://www.trendhunter.com/trends/tupac-shakur-estate.md)