# Climate-Adaptive Fashion The Rick Owens x adidas SS27 Collection Features Wearable Cooling By Amy Duong | Published 2026-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rick-owens-x-adidas-ss27 References: [instagram](https://www.instagram.com/rickowensonline/?hl=en) & [instagram](https://www.instagram.com/adidasoriginals/?hl=en)  The Rick Owens x adidas [SS27](https://www.trendhunter.com/trends/graphpaper-ss27) collection reunites the two brands nearly a decade after their original collaboration, introducing climate-responsive apparel at Paris Men's Fashion Week. Presented at the Palais de Tokyo, the collection replaces the partnership's footwear focus with [inflatable garments](https://www.trendhunter.com/trends/air-milano-jacket) engineered around [adidas'](https://www.trendhunter.com/trends/climacool-laced1) Climacool technology. Integrated fans circulate air throughout oversized jackets and shorts, making cooling technology a defining visual element rather than a concealed performance feature. Rendered in Rick Owens' signature palette of black, white, leather, latex, and technical textiles, the exaggerated silhouettes merge avant-garde fashion with functional engineering. Developed during an exceptionally hot Paris Fashion Week, the collection reflects fashion's growing interest in climate-adaptive design. adidas contributes its established performance expertise through the Climacool platform, while Owens translates the technology into sculptural forms that emphasize airflow, volume, and movement. Image Credit: adidas, Rick Owens ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 85% | Activity: 86% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Wearable Cooling:** Climate-responsive garments with visible fan systems are turning temperature regulation into a premium design feature for fashion, sportswear, and urban mobility markets. - **Sculptural Performance Apparel:** Avant-garde silhouettes fused with technical textiles create new white space for products that treat function, airflow, and volume as aesthetic signatures. - **Climate-adaptive Luxury:** Luxury collaborations are reframing extreme-weather readiness as a style-driven category where environmental comfort can command cultural relevance and higher perceived value. ### Who This Affects Most - **Fashion:** Design houses and apparel brands have an expanding opportunity to embed cooling, ventilation, and adaptive materials into collections without sacrificing visual identity. - **Sportswear:** Performance brands can translate athletic cooling platforms into lifestyle products that blur the boundaries between utility, comfort, and runway-led expression. - **Wearable Technology:** Integrated micro-fans, responsive textiles, and climate-control systems are positioning wearables beyond devices and into expressive apparel ecosystems. ## Related on Trend Hunter - [Functionally Chic Trail Shoes](https://www.trendhunter.com/trends/acoldwall-x-salomon-acs-pro.md) - [Co-Branded Fashion Charms](https://www.trendhunter.com/trends/walls-x-crocs.md) - [Tennis-Inspired Summer Pop-Up Stores](https://www.trendhunter.com/trends/summer-popup.md) - [Content-Driven Flagship Retail](https://www.trendhunter.com/trends/contentdriven-flagship-retail.md) - [Bold Western-Inspired Capsules](https://www.trendhunter.com/trends/desert-rodeo-collection.md) - [Iconic Frontwoman-Designed Eyewear Capsule](https://www.trendhunter.com/trends/debbie-harry.md) - [Modernized Aviator-Style Eyewear Frames](https://www.trendhunter.com/trends/overnight-frames.md) - [Celebrity-Supported Luxury Fragrance Launches](https://www.trendhunter.com/trends/valentino-beauty1.md) - [Female-Rapper Fragrance Debuts](https://www.trendhunter.com/trends/hot-girl-summer-eau.md)