# MC Hammer-Inspired Kicks The Rick Owens DRKSHDW Spring/Summer 2010 Collection By Ryan Hinkson | Published 2010-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rick-owens-drkshdw References: [highsnobiety](http://www.highsnobiety.com/news/2010/07/19/rick-owens-drkshdw-springsummer-2011-collection/) & [rickowens.eu](http://www.rickowens.eu/) These [oversized MC Hammer-inspired kicks](https://www.trendhunter.com/trends/stinson-evo-og) are the standout pieces from the Rick Owens DRKSHDW Spring/Summer 2010 Collection. It is also guaranteed that anyone wearing them will stand out in the crowd. Despite the attention these shoes can attain, it doesn't mean that the rest of the Rick Owens DRKSHDW Spring/Summer 2010 collection can't holds its own. For a look at the rest of the wild collection, check out the photos in the featured gallery. **Implications** - The revival of [1990s fashion](https://www.trendhunter.com/trends/buzz-collection) and music by popular celebrities has created a want for vintage-inspired designs and products. Businesses can appeal to mass audiences by incorporating styles and imagery associated with a widely recognized public figure. In doing so, companies can reach new customers and create memorable items. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Revival of 1990s Fashion:** Fashion businesses can tap into the nostalgia for the 90s by incorporating vintage-inspired designs and products. - **Influence of Popular Celebrities:** Companies can leverage the influence of popular celebrities to create products that appeal to mass audiences. - **Memorable Designs:** By creating unique and standout designs, businesses can create memorable items that attract attention and generate interest. ### Where This Applies - **Fashion Industry:** The fashion industry can capitalize on the revival of 1990s fashion and the influence of popular celebrities. - **Footwear Industry:** The footwear industry has an opportunity to create oversized and unique shoe designs inspired by 1990s fashion trends. - **Retail Industry:** Retailers can stock and promote products that feature vintage-inspired designs and popular celebrity influences to attract customers. ## Related on Trend Hunter - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md) - [Avant-Garde Dramatic Boots](https://www.trendhunter.com/trends/1460-dmxl-megalace.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Mismatched Sci-Fi Cartoon Sneakers](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05.md) - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md) - [Elevated Industrial Boots](https://www.trendhunter.com/trends/rick-owens-x-dr-martens.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md)