# Unique Urban Backpacks Rick Owens Collaborates With Eastpak for Hip Street Gear By James Woodward | Published 2009-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rick-owens-and-eastpak References: [hypebeast](http://hypebeast.com/2009/03/eastpak-drkshdw-2009-fall-collection-by-rick-owens/) & [eastpak](http://www.eastpak.com/site/eastpak.php) Whoever said Raf Simons made the coolest backpacks around? Check out these new sacks from bad boy Rick Owens and [Eastpak](https://www.trendhunter.com/trends/rerebuilt-to-resist). Coming in black, white and gray, these [minimal totes](https://www.trendhunter.com/trends/lundi-rubens-backpack) are classic Owens and perfect for any city-dwelling urban hipster. I think the last time I was inclined to buy an Eastpak bag was in my middle school years. Not any longer! Sure to fly off the shelf, grab the [Rick Owens and Eastpak backpacks](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection) while you can. The urban terrain awaits! ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Minimalist Backpacks:** Opportunity for disruptive innovation: Create minimalist backpack designs that blend style and utility for urban hipsters. - **Collaborative Streetwear:** Opportunity for disruptive innovation: Collaborate with fashion designers to create streetwear collections that blend luxury and urban style. - **Revival of Retro Brands:** Opportunity for disruptive innovation: Revive retro brands like Eastpak by partnering with contemporary fashion designers for a fresh appeal. ### Industries Being Reshaped - **Fashion Accessories:** Opportunity for disruptive innovation: Introduce innovative and trendy backpack designs in the fashion accessories industry. - **Streetwear:** Opportunity for disruptive innovation: Create streetwear collections that cater to the fashion sensibilities of urban hipsters. - **Fashion Design:** Opportunity for disruptive innovation: Collaborate with renowned fashion designers to create unique and stylish streetwear collections. ## Related on Trend Hunter - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Luxurious Luggage Team-Ups](https://www.trendhunter.com/trends/rimowa-8.md) - [Luxury Suitcase Collabs](https://www.trendhunter.com/trends/rimowa-x-rick-owens.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Carry Gear Collaborations](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection.md) - [American Artist Bag Capsules](https://www.trendhunter.com/trends/eastpak-launched.md)