# Shiny Hi-Top Sneakers Rick Owens x Converse Deliver a New 'DRKSHDW x Converse TURBODRK Chuck 70' By Kanesa D | Published 2022-07-07 | Updated 2022-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rick-owens-1 References: [hypebeast](https://hypebeast.com/2022/7/rick-owens-drkshdw-converse-turbodrk-chuck-70-high-shine-info) & [converse](https://converse.ca/) Rick Owens ‘DRKSHDW x [Converse](https://www.trendhunter.com/trends/dbl-drkstar-chuck-70) TURBODRK Chuck 70’ is returning with a new lacquered denim finish that is sure to appeal to streetwear and high fashion fanatics alike. The sneaker adopts Converse’s signature look, revamping the traditional [Chuck silhouette](https://www.trendhunter.com/trends/chuck-70-low-and-hi) with Rick Owens’ creative style. The [black hi-top sneaker](https://www.trendhunter.com/trends/chuck-taylor-1) features a co-branded tongue design and sole plates, swapping out the short-length tongue for an elongated version that sticks out on the shoe. Arriving with the new sneakers are two ‘Mini Go Lo’ backpacks in two black and beige colorways. The backpacks feature Rick Owens branding, a Converse carabiner, and an adjustable strap. The ‘DRKSHDW x Converse TURBODRK Chuck 70’ debuts July 12 on the Converse and Rick Owens websites. Image Credit: Rick Owens DRKSHDW x Converse ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 54% | Activity: 26% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Lacquered Denim Finish Sneakers:** Opportunities for disruptive innovation in fashion and footwear to experiment with unconventional materials and finishes to create unique designs. - **Co-branded Tongue Design:** Potential for brands to collaborate and co-brand their products to create unique and exclusive limited-edition items, appealing to collectors and enthusiasts. - **Mini Backpacks as Accessories:** Opportunities for accessory brands to experiment with mini backpack designs and collaborate with fashion and sneaker brands to offer matching limited-edition pieces. ### Where This Applies - **Fashion:** The fashion industry can leverage unconventional materials, textures, and finishes to create unique and exclusive designs. - **Streetwear:** Streetwear brands can collaborate with sneaker and accessory brands to create exclusive collections and appeal to sneakerheads and collectors. - **Footwear:** The footwear industry has the potential to collaborate with designers and fashion brands to create limited-edition co-branded sneakers with unique designs and finishes. ## Related on Trend Hunter - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Minimal Collaborative Canvas Sneakers](https://www.trendhunter.com/trends/chuck-70-sneaker-4.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Reptile-Pattern Sleek Sneakers](https://www.trendhunter.com/trends/chuck-70s-1.md)