# Sci-Fi Series Watches G-SHOCK Created a Limited-Edition Rick and Morty Timepiece By Laura McQuarrie | Published 2021-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rick-and-morty-timepiece References: [prnewswire](https://www.prnewswire.com/news-releases/g-shock-collaborates-with-warner-bros-consumer-products-and-adult-swim-for-limited-edition-rick-and-morty-timepiece-301403653.html) & [gshock](http://www.gshock.com) G-SHOCK worked with [Warner Bros.](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers) Consumer Products to create a [collectible Rick and Morty timepiece](https://www.trendhunter.com/trends/jae-tips) for fans that features beloved characters and custom packaging. The DW5600RM21-1 model has a black band with neon drawings that depict the title characters, plus the logo for the animated sci-fi series show on Adult Swim. The limited-edition G-SHOCK x Rick and Morty watch and its packaging plays with colors that reference the show's signature green portal, plus a custom EL Backlight that includes the very faces of Rick and Morty. Complete with shock resistance, water resistance up to a few hundred meters, a multi-functional alarm and more, the watch is equipped with the features fans love and the style they're after. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Sci-fi Series Merchandise:** The growing popularity of sci-fi series is creating opportunities for companies to collaborate and create merchandise for fans. - **Limited-edition Collectibles:** Creating limited-edition products with popular IPs can generate excitement among fans and increase sales. - **Customization and Packaging:** Offering unique customizations and packaging can elevate a product's perceived value to consumers. ### Industries Being Reshaped - **Watch Industry:** Watch companies can collaborate with popular IPs to create limited-edition timepieces that appeal to fans and collectors. - **Entertainment Industry:** Entertainment companies can explore partnerships with consumer goods companies to create merchandise based on popular IPs. - **Marketing Industry:** Marketing companies can work with consumer goods companies to create unique packaging and advertising campaigns that cater to fans of popular IPs. ## Related on Trend Hunter - [Retro Sci-Fi Series Timepieces](https://www.trendhunter.com/trends/casio-and-stranger-things.md) - [Retro Calculator-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-gw6900nasa241.md) - [Retro-Futuristic Collector Watches](https://www.trendhunter.com/trends/marvel-and-gshock.md) - [Superhero-Honoring Watch Ranges](https://www.trendhunter.com/trends/gshock-x-fantastic-four.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/evangelion-x-gshock-ga110eva30.md) - [Rugged Otherworldly Timepieces](https://www.trendhunter.com/trends/gshock-mtg-diffuse-nebula.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Graphic Digital Watches](https://www.trendhunter.com/trends/gshock-little-thunder.md)