# Branded Cartoon Snack Sauces The Rick and Morty Survival Rations Come in Four Flavors By Michael Hemsworth | Published 2019-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rick-and-morty-survival-rations References: [thisiswhyimbroke](https://www.thisiswhyimbroke.com/rick-morty-survival-rations/) & [firebox](https://www.firebox.com/rick-and-morty-survival-rations/p9072?aff=1967) The Rick and [Morty](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam) Survival Rations are a collection of themed sauces that will offer fans of the namesake cartoon with a way to enhance their snacking or cooking endeavors. The sauces come in a four-variety collection that includes Morty's Smoky Corn Relish, [Dark Matter Barbecue Sauce](https://www.trendhunter.com/trends/rufus-teague-x-garage-beerbq-sauces), Rick's Special Recipe Sauce and Beer & Smoke Pickle Ricks. Each one is crafted using premium ingredients and, as per the names, each is themed with the [absurdist cartoon](https://www.trendhunter.com/trends/puma-x-rick-and-morty-mb05) in mind to delight avid fans. The Rick and Morty Survival Rations are available for purchase from Firebox and have a rich flavor profile that's perfect for use in an array of different recipes or even enjoyed as a snack or dip. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cartoon-themed Food Products:** The trend of creating branded food products based on popular cartoons presents opportunities for creative and engaging marketing strategies. - **Premium Ingredient Snack Sauces:** The trend of using premium ingredients in snack sauces offers opportunities for companies to position their products as high-quality and gourmet options. - **Cross-promotion and Merchandising:** The trend of cross-promoting and merchandising with popular franchises like Rick and Morty allows businesses to reach new audiences and increase brand exposure. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend by creating and marketing branded cartoon-themed products. - **Marketing and Advertising:** The marketing and advertising industry can explore innovative strategies to help brands create engaging promotions and campaigns around cartoon-themed food products. - **Entertainment and Licensing:** The entertainment and licensing industry can benefit from cross-promotions and merchandising collaborations to extend the reach and monetization of popular cartoon franchises. ## Related on Trend Hunter - [Cartoon-Themed Sour Candies](https://www.trendhunter.com/trends/trolli-sour-brite-crawlers.md) - [Co-Branded Sour Gummies](https://www.trendhunter.com/trends/rick-and-morty-trolli-sour-brite-crawlers.md) - [Sci-Fi Cartoon Cosmetics](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md) - [Meme-Inspired Sauces](https://www.trendhunter.com/trends/sauce-drops.md) - [Flavorful Gourmet Hot Sauces](https://www.trendhunter.com/trends/saucy-rebellion-hot-sauces.md) - [Video Game-Inspired Hot Sauces](https://www.trendhunter.com/trends/atari-sauce.md) - [Curated Travel-Sized Condiments](https://www.trendhunter.com/trends/artisan-sauces.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md)