# Versatile Foodservice Pizza Doughs Rich's Ready-To-Stretch Dough Requires Minimal Prep By Michael Hemsworth | Published 2020-03-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/richs-readytostretch-dough References: [snackandbakery](https://www.snackandbakery.com/articles/94341-rich-products-ready-to-stretch-sheeted-pizza-dough) & [richsfoodservice](https://richsfoodservice.com/) The [Rich's](https://www.trendhunter.com/trends/italian-pinsa) Ready-To-Stretch dough is a new product for the foodservice industry that aims to help make the preparation process easier for operators. The dough doesn't require proofing and is, as its name suggests, ready to use when preparing pizzas in a foodservice environment to help keep up with the demands within the modern kitchen. The dough is perfect for custom orders and is easy to work with to make it ideal for quickly being transformed into a personalized pizza product. The Rich's Ready-To-Stretch dough was explained by Senior Product Manager at Rich's Loraine Grimm who said, "We had the research that showed the importance of crust in the hierarchy of what makes a great pizza, and used that to come up with a dough that emulates an authentic, handmade recipe in every way, but modernized it to meet the demands of today’s kitchens.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Convenient Foodservice Dough:** The ready-to-use dough saves time and effort for foodservice operators, creating opportunities for streamlining kitchen processes. - **Customizable Pizza Products:** The versatile dough allows for personalized pizza creations, opening up opportunities for innovative menu offerings and catering to individual customer preferences. - **Modernized Pizza Preparation:** The dough addresses the demands of contemporary kitchens, providing an opportunity to update traditional pizza-making methods and adapt to evolving consumer needs. ### Who This Affects Most - **Foodservice:** The ready-to-stretch dough offers a disruptive innovation opportunity for the foodservice industry by simplifying and enhancing pizza preparation processes. - **Frozen Food:** The versatile dough product enables the frozen food industry to introduce convenient and customizable pizza products to meet the rising demand for quick and customizable meals. - **Bakery:** The modernized dough presents an opportunity for the bakery industry to expand its product offerings and cater to the evolving preferences of consumers seeking convenient and customizable pizza dough options. ## Related on Trend Hunter - [Personal-Sized Pizza Crusts](https://www.trendhunter.com/trends/gluten-free-parbaked-detroit-style-pizza-crust.md) - [Easy-to-Prepare Restaurant Flatbreads](https://www.trendhunter.com/trends/pull-apart-flatbread.md) - [Traditional Italian Parbaked Crusts](https://www.trendhunter.com/trends/italian-pinsa.md) - [Premier Pizza Product Lineups](https://www.trendhunter.com/trends/ak-pizza-crust-pizza-primo.md) - [Bake-at-Home Artisan Crusts](https://www.trendhunter.com/trends/bake-at-home-artisan-crust.md) - [Ready-to-Serve Restaurant Baked Goods](https://www.trendhunter.com/trends/richs-bakery-snacks.md) - [Plant-Based Pizza Crusts](https://www.trendhunter.com/trends/richs-gluten-free-seasoned-cauliflower-pizza-crust.md) - [Better-For-You Pizza Doughs](https://www.trendhunter.com/trends/yough.md) - [Artisan Ready-to-Cook Pizza Products](https://www.trendhunter.com/trends/retail-pizza-range.md)