# Miniaturized Ready-to-Eat Sausage Snacks Richmond Minis Feature an Oven-Baked Recipe By Michael Hemsworth | Published 2022-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/richmond-minis References: [talkingretail](https://www.talkingretail.com/products-news/chilled/richmond-launches-ready-to-eat-snack-sausages-16-03-2022/) & [richmondsausages](https://richmondsausages.co.uk)  The [Richmond Minis](https://www.trendhunter.com/trends/mini-vegan-sausages) sausage snack is a new ready-to-eat product from the UK-based brand that will offer then a way to fuel up in their busy schedule without the need to do any preparation from home. The snack is set to launch exclusively at [Asda](https://www.trendhunter.com/trends/cheesies-snacks) locations with increased availability at convenience stores to start in May and will come in three serving formats. This includes a Grazing Tray, a Grab Bag and as part of a meal deal with 225-gram, 90-gram and 63-gram portions, respectively. Marketing Manager Chris Doe commented on the new Richmond Minis sausage snack saying, "In a blind taste test with consumers, our Richmond Minis were an instant hit, with a superior taste that was recognisably Richmond. We know that fundamentally Richmond shoppers love our sausages, so it makes sense that our debut in the snacking category is with a [ready-to-eat pork sausage](https://www.trendhunter.com/trends/mini-beef-hot-dogs). We are confident Richmond Minis are going to be a hit with families.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 57% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ready-to-eat Convenience Foods:** There is an opportunity for brands to create more ready-to-eat products that are convenient for busy schedules and require no preparation. - **Miniaturized Snack Foods:** There is an opportunity for brands to create more miniaturized snack products that are easy to grab and go. - **Meal Deal Offers:** There is an opportunity for brands to create more meal deals that include ready-to-eat snack products as a convenient option for customers. ### Industries Being Reshaped - **Food and Beverage:** The food industry can benefit from producing more ready-to-eat convenience snack products and expanding availability to convenience stores. - **Retail and Supermarkets:** Retail and supermarket industries can benefit from offering more miniaturized and meal deal snack options to customers. - **Packaged Food:** The packaged food industry can benefit from exploring more miniaturized and ready-to-eat snack food options, such as oven-baked sausages, that fit busy schedules and require no preparation. ## Related on Trend Hunter - [Plant-Based Snacking Sausages](https://www.trendhunter.com/trends/mini-vegan-sausages.md) - [Flavor-Packed Sausage Ranges](https://www.trendhunter.com/trends/richmond-extra-tasty.md) - [Festive Extra-Meaty Appetizers](https://www.trendhunter.com/trends/richmond-extra-tasty-pigs-in-blankets.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Festive Meat-Free Sausage Products](https://www.trendhunter.com/trends/richmond-meatfree-sage-onion-sausages.md) - [Veggie-Based Sausage Ranges](https://www.trendhunter.com/trends/richmond-veggie-tasty-range.md) - [Savory Heat-and-Eat Snacks](https://www.trendhunter.com/trends/farm-rich-frozen-snacks.md) - [Regional Mini Pork Pies](https://www.trendhunter.com/trends/mini-melton-mowbray-pork-pies.md) - [Convenient Ready-to-Eat Pork Products](https://www.trendhunter.com/trends/pork-farms-products.md)