# Richly Pigmented Eye Shadows Anastasia Beverly Hills Unveiled Its Second Eye Shadow Palette By Mary Van Puymbroeck | Published 2017-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/richlypigmented-eye-shadows References: [popsugar](https://www.popsugar.com/beauty/Anastasia-Beverly-Hills-Reveals-Subculture-Makeup-Palette-43762845) & [instagram](https://www.instagram.com/anastasiabeverlyhills/) Fans of '[Anastasia Beverly Hills](https://www.trendhunter.com/trends/brow-freeze-gel)' will love the [richly pigmented eye shadows](https://www.trendhunter.com/trends/beauty-bento) in the brand's second eye palette, 'Subculture.' To contrast the pretty, neutral shades in the brand's first palette, 'Modern Romance,' ABH designed Subculture to be chock-full of gorgeous jewel-toned shadows. The colors in this richly pigmented eye shadow palette are perfect for the upcoming season. Deep blues, greens and reds are balanced with more neutral colors so fans can achieve an wearable, everyday look with a pop of moody color. Anastasia Beverly Hills is a cosmetics brand that earned a reputation for its [professional-quality eyebrow products](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel). The Los Angeles-based makeup brand has a wide variety of tones and textures for creating the perfect eyebrow so fans can expect the same kind of meticulous care when it comes to creating eye shadows. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Richly Pigmented Eye Shadows:** Opportunity for brands to create eye shadow palettes with vibrant jewel-toned shades. - **Pop of Moody Color:** Demand for eye shadow palettes that offer wearable, everyday looks with a touch of dramatic colors. - **Meticulous Care in Eyebrow Products:** Integration of the same level of meticulous care seen in eyebrow products in the creation of eye shadows. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic brands to expand their product offerings with richly pigmented eye shadow palettes. - **Makeup:** Opportunity for makeup artists and enthusiasts to explore new eye shadow techniques and looks with jewel-toned shades. - **Beauty:** Opportunity for the beauty industry to cater to the demand for eye shadow palettes that provide a pop of moody color. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)