# Finance-Comparing Budgeting Apps 'Richie Simple' Helps Users Get Started with DIY Investing By Michael Hemsworth | Published 2018-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/richie-simple References: [betalist](https://betalist.com/startups/richie-simple) & [richiesimple](https://richiesimple.com) A rising number of consumers are choosing to take finances into their own hands to save more money, which is seeing new solutions like the 'Richie Simple' app come about. Developed as a simplified budgeting solution helps users to get started with investing, the app lets individuals see all of their various cards, investments and accounts in one spot. This enables users to feel less overwhelmed, while also ensuring they don't overlook some aspects of their lifestyle. The 'Richie Simple' app also integrates aspects of sharing culture by letting you compare your finances with your friends to see how you're measuring up. This allows users to gain a more realistic perspective on their finances rather than making assumptions about their present standings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What's Driving This Trend - **Simplified Budgeting:** Development of simplified budgeting solutions that help users get started with investing opens up opportunities for disruptive innovation in personal finance management. - **Integrated Financial Management:** The integration of various cards, investments, and accounts into a single platform presents disruptive innovation opportunities in streamlining financial management. - **Social Comparison in Finance:** The inclusion of features that allow users to compare their finances with friends creates opportunities for disruptive innovation in encouraging financial awareness and healthy competition. ### Who This Affects Most - **Personal Finance:** The development of budgeting apps like 'Richie Simple' offers disruptive innovation opportunities in the personal finance industry by empowering consumers to take control of their finances. - **Fintech:** Integrated financial management solutions like the 'Richie Simple' app drive disruptive innovation in the fintech industry by leveraging technology to simplify and optimize financial processes. - **Social Networking:** The inclusion of social comparison features in finance apps creates disruptive innovation opportunities at the intersection of social networking and personal finance, enabling users to gain insights and motivation from their peers. ## Related on Trend Hunter - [Automated Budgeting Finance Apps](https://www.trendhunter.com/trends/spendid-personal-finance-app.md) - [Personal Finance Apps](https://www.trendhunter.com/trends/spendwell.md) - [Budget-Free Personal Finance Apps](https://www.trendhunter.com/trends/cashews-app.md) - [Bill-Tracking Finance Apps](https://www.trendhunter.com/trends/balance-pro.md) - [AI-Powered Budgeting Apps](https://www.trendhunter.com/trends/ai-powered-budgeting-app.md) - [Personal Finance Visualizers](https://www.trendhunter.com/trends/budget-visual.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md) - [Privacy-Focused Budgeting Apps](https://www.trendhunter.com/trends/apollo-personal-finance-app.md) - [Personal Finance Tools](https://www.trendhunter.com/trends/budj.md)