# Social Millennial Investment Apps The 'Richie' App Has Users Invest Together Towards a Mutual Goal By Michael Hemsworth | Published 2017-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/richie-app References: [betalist](https://betalist.com/startups/richie) & [richieinvest](https://richieinvest.com) The 'Richie' app is a solution for Millennials by Millennials that will allow users to save towards a mutual goal to ensure everyone is on the same page with their financial requirements. Saving for a vacation or a mutual purchase usually requires you to put money aside to ensure your portion of the funds covered, but this can quickly fail if one or more participants fall behind on their saving. That's where the 'Richie' app comes in to help by letting each person see how much others have saved towards their collective goal. The funds are not shared, but rather create a more social experience when it comes to finances and saving to ensure everyone is on the same page. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What's Driving This Trend - **Social Saving Apps:** Apps that allow users to save money towards a mutual goal and track each other's progress are becoming popular. - **Peer-to-peer Investment Platforms:** Platforms that allow users to pool money together and invest in various projects and stocks are on the rise. - **Gamified Savings:** Apps that incorporate game-like elements to encourage users to save and invest are gaining traction. ### Who This Affects Most - **Financial Technology (fintech):** FinTech companies can explore creating social saving apps that allow users to invest together towards a common goal. - **Investment Banking:** Investment banks can leverage the rising popularity of peer-to-peer investment platforms to offer similar services to their clients. - **Gaming:** Gaming companies can explore creating gamified savings apps that incorporate gameplay mechanics to encourage users to save and invest. ## Related on Trend Hunter - [Community-Centric Investment Apps](https://www.trendhunter.com/trends/communitycentric-investment-app.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [Group Finances-Centered Payment Apps](https://www.trendhunter.com/trends/innovative-payment-app.md) - [Activism-Fostering Investment Platforms](https://www.trendhunter.com/trends/investment-platforms.md) - [Money-Pooling Finance Apps](https://www.trendhunter.com/trends/group-financing-platform.md) - [Simplified Youth Savings](https://www.trendhunter.com/trends/dive-money.md)