# Doe-Eyed Doll Ads These Richard Smith Promotions are Juvenile and Effective By Josh Triantafilou | Published 2012-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/richard-smith References: [advertisingserved](http://www.advertisingserved.com/gallery/Alexander-McQueen/221095) & [behance.net](http://www.behance.net/RichardSmith_EMSinc) Richard Smith works in visual communication, branding and creative direction. Currently working in New York City, he co-founded the London-based design studio Area and established the The Extent or Measure of a Surface Inc. in 2001. Often, one can infer the quality of someone's work by who they work for and with. In Smith's case, he is in fine company. His clients include Cadbury Schweppes, [Mandarin Oriental Hotels](https://www.trendhunter.com/trends/carabao-orange-blast), John Galliano, De Beers, AR Media, Depeche Mode, American Express, Surface Magazine, Citibank, the [World Gold Council](https://www.trendhunter.com/trends/chinese-pet-food) and Peterson Milla Hooks and Exxon Mobile. The advertisements featured here promote the [Alexander McQueen](https://www.trendhunter.com/trends/alexander-mcqueen-5) Fashion line by cleverly using dolls rather than models to capture one's attention. Once one is looking at the page, it is difficult to ignore the Alexander McQueen label. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Doll Advertisements:** Using dolls in advertisements rather than models is an innovative approach that captivates one's attention. - **Visual Communication:** Effective visual communication helps promote products better and attracts more consumers. - **Creative Branding:** Using creativity and originality in branding and advertising can help set a product apart from others. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can benefit from using innovative and creative advertising techniques like using dolls in ads. - **Marketing Industry:** Creative branding and advertising techniques like those used by Richard Smith can be adapted in various marketing industries to promote and attract consumers. - **Design Industry:** The design industry can use creative visual communication to enhance a product's aesthetics and appeal to potential clients. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Collectable Sculptural Doll Collections](https://www.trendhunter.com/trends/inedible-doll.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)