# Towering Beam Desert Installations Richard Serra Adjusts the Brouq Nature Reserve with Steel By Jamie Danielle Munro | Published 2014-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/richard-serra References: [designboom](http://www.designboom.com/art/richard-serra-east-westwest-east-qatar-desert-04-14-2014/) & [qma.qa](http://www.qma.com.qa/en/) [Desert topography](https://www.trendhunter.com/trends/oasis) can be extremely stunning when it's first looked at, but after a while it can become quite monotonous, so Richard Serra decided to add an extra touch with his latest installation. Commissioned by the Quatar Museums Authority, the structure consists of [four steel beams](https://www.trendhunter.com/trends/eye-of-the-future) sticking straight up in the air in the middle of the desert. Because the general area is so flat, it's easy to see all four pillars from a ways away. The towers themselves are situated about a kilometer apart from each other, but even standing at the very first [steel structure](https://www.trendhunter.com/trends/observation-tower-krven), one can still just see the last one over four km away. The installation is titled East-West/West-East, and it's one of the many works done by Richard Serra. Hopefully the talented artist will be commissioned for more of these seemingly random exhibits in the future. Photo Credits: [designboom](http://www.designboom.com/art/richard-serra-east-westwest-east-qatar-desert-04-14-2014/), [qma.qa](http://www.qma.com.qa/en/) ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Steel Desert Installations:** Creating unique structures like Richard Serra's steel beams in the desert could be a trend as it adds a new and artistic dimension to the surrounding landscape. - **Art and Architecture Installations:** Commissioning works of art that incorporate architecture can be a trend for museums and galleries alike. - **Long-range Visual Installations:** Creating installations that can be seen from far distances could be a trend for artists to explore. ### Where This Applies - **Art Installations:** Museums, galleries, and public spaces can benefit from commissioning art installations like Richard Serra's - **Architecture and Construction:** Architects and builders can partner with artists to create unique and artistic architectural structures. - **Tourism and Hospitality:** Creating visually striking installations can attract tourists and visitors to a location. ## Related on Trend Hunter - [Large-Scale Sculpture Exhibitions](https://www.trendhunter.com/trends/desert-x1.md) - [Desert Reflective Art Installations](https://www.trendhunter.com/trends/shadow-travelling.md) - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [UK-Based Modern Art Installations](https://www.trendhunter.com/trends/relics-in-the-landscape.md) - [Circular Light Installations](https://www.trendhunter.com/trends/shen-sculpture.md) - [Artfully Rotating Glass Pillars](https://www.trendhunter.com/trends/panorama.md) - [Artful Pyramid Installations](https://www.trendhunter.com/trends/living-pyramid.md) - [Outdoor Floral Sculpture Installations](https://www.trendhunter.com/trends/sculptures-at-kew-gardens.md) - [Monumental Air Installation](https://www.trendhunter.com/trends/iwagumi-air-scape.md)