# Digital Racecar Drivers Candy Digital Celebrates NASCAR Champion Richard Petty with New Collection By Niko Pajkovic | Published 2022-06-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/richard-petty References: [businesswire](https://www.businesswire.com/news/home/20220629005154/en/Candy-Digital-Unveils-the-First-Ever-Richard-Petty-Digital-Collectibles) & [racingndy](https://racing.candy.com/)  [Candy Digital](https://www.trendhunter.com/trends/candy-racing), a next-generation tech company specializing in premium digital collectibles, has teamed up with [Hall of Fame Digital](https://www.trendhunter.com/trends/wooting-80he) to launch a Richard Petty digital collectible series called the 'Titans: Richard Petty Collection.' The new capsule has been designed to pay homage to the [NASCAR](https://www.trendhunter.com/trends/nascar-x-justice) champion's legendary career and therefore draws heavily from his iconic imagery. The collection will feature several unique digital items that will be separated into three sections according to their rarity. These will include the 'The King | Petty Blue Bust,' 'The King | Asphalt Bust,' and 'Richard Petty Collection Digital Cinemagraphs.' “Richard Petty is known as ‘The King’ for good reason: he’s one of the best to have ever raced. We’re humbled and thrilled that this living legend has entrusted us to create digital collectibles commemorating his storied career,” said Candy Digital’s CEO, Scott Lawin. Image Credit: Candy Digital ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 38% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Digital Collectible Series:** Opportunity for next-generation tech companies to partner with Hall of Fame Digital for designing unique collectibles for sports legends. - **Rarity-based Collection:** Opportunity for companies to introduce rarity-based collections to evoke exclusivity in digital collectibles and increase their value. - **Sports Legends Digital Commemoration:** Opportunity for tech companies to create and market digital collectibles for celebrating the legacies of sports legends, using iconic imagery. ### Where This Applies - **Tech Industry:** Collaboration opportunities between tech companies and sports partners for creating digital collectibles and memorabilia. - **Sports Industry:** Opportunities for sports organizations and legends to commemorate their careers and create additional revenue streams through digital collectibles and memorabilia. - **Entertainment Industry:** Innovation opportunities in the entertainment industry for creating unique storytelling experiences using rare digital collectibles based on iconic imagery. ## Related on Trend Hunter - [Race Car NFTs](https://www.trendhunter.com/trends/candy-racing.md) - [Exclusive Baseball NFTs](https://www.trendhunter.com/trends/candy-digital.md) - [NFT-Inspired Candies](https://www.trendhunter.com/trends/limited-edition-mms.md) - [Race-Honoring Donut Collections](https://www.trendhunter.com/trends/pinkbox-doughnuts-formula-one.md) - [Race Car-Themed Candles](https://www.trendhunter.com/trends/22-racing.md) - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md) - [Motorsport Streetwear Capsules](https://www.trendhunter.com/trends/nascar-x-anti-social-social-club.md) - [Baseball-Focused NFT Marketplaces](https://www.trendhunter.com/trends/secondary-marketplace.md) - [Race-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/tillys.md)