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# Infrared Field Photography
'Quick' by Richard Mosse Transforms Congo Landscapes

By Allison Love | Published 2010-07-31 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/richard-mosse
References: [booooooom](http://www.booooooom.com/2010/07/29/quick-by-photographer-richard-mosse-kodak-aerochrome/) & [richardmosse](http://www.richardmosse.com/)

Richard Mosse uses [infrared technology](https://www.trendhunter.com/trends/fossibot-f113) to take spectacularly deranged pictures of the Congo. The images toy with your head, as they play with the [colors you naturally associate](https://www.trendhunter.com/trends/profiles-in-color) with certain things.

For example, green or brown are generally the colors associated with hills and landscapes, but for Richard Mosse, the infrared transforms those neutral colors into a red, almost pink landscape. His images of the Congo are [beautiful and haunting](https://www.trendhunter.com/trends/light-into-darkness) -- not to mention a little strange.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 39% | Activity: 14% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Infrared Photography:** Explore the potential of infrared photography to transform landscapes and create unique visual experiences.
- **Color Perception:** Challenge traditional color associations by using technology to alter the perception of colors in artistic and commercial applications.
- **Enhanced Visual Storytelling:** Harness the power of unconventional visual techniques to create captivating and thought-provoking narratives.

### Where This Applies

- **Art and Photography:** Incorporate infrared photography into art and photography practices to push boundaries and create innovative works.
- **Tourism and Travel:** Utilize infrared field photography to capture unique perspectives of landscapes and attract adventurous and art-loving travelers.
- **Advertising and Marketing:** Leverage the mesmerizing and surreal effects of infrared photography to create attention-grabbing campaigns and establish brand differentiation.

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