# Penciled Menswear Collections The Ponystep Illustrations by Artist Richard Kilroy By Zoe Badley | Published 2010-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/richard-kilroy References: [bumbumbum.me](http://bumbumbum.me/2010/08/12/ponystep-menswear-report-by-richard-kilroy/) & [behance.net](http://www.behance.net/gallery/Ponystep-Menswear-Report/608631) Designer collections are typically showcased in a runway show, a magazine spread or in advertorials. However, The Ponystep Fall 2010 [Menswear line](https://www.trendhunter.com/trends/kody-phillips) went with a more creative approach: artist Richard Kilroy did [illustrations for the collection](https://www.trendhunter.com/trends/wasted-youth-x-tappei). The series of drawings were made to accompany the Ponystep.com menswear review. Each one is exceptionally well done and features realistic drawings with a nice balance of shades. Be sure to check out the gallery to view more illustrations by Richard Kilroy. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 86% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Digital Fashion Illustration:** Opportunity for fashion brands to embrace digital illustrations in their collections and marketing materials. - **Collaboration with Artists:** Fashion brands can explore partnerships with artists to create unique and visually captivating collections. - **Alternative Presentation Formats:** Designers can experiment with unconventional methods, like illustrations, to showcase their collections and engage with consumers. ### Who This Affects Most - **Fashion Design:** Fashion designers can incorporate digital illustrations into their design process and presentation methods. - **Art:** Artists can collaborate with fashion brands to bring their creative vision to the fashion industry. - **Marketing and Advertising:** Agencies can explore alternative presentation formats, such as illustrations, to create captivating campaigns for fashion brands. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)