# Creatives as Business Muses Tune in to Our Coverage of the HP Richard Florida Webcast at 2 PM! By Marissa Brassfield | Published 2009-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/richard-florida-webcast References: [hp](http://www.hp.com/large/campaign/input/index.html) This afternoon, I’ll be live-tweeting a Richard Florida webcast as a part of [HP](https://www.trendhunter.com/trends/aipowered-pcs)’s “Input | Output” series. Florida is the author of ‘The Rise of the Creative Class,’ an international best-seller that discusses how creatives—like [designers, education professionals and musicians](https://www.trendhunter.com/trends/gap-workshop)—are rising in relevance in this “new normal” economy. In particular, [creatives possess problem-solving techniques](https://www.trendhunter.com/trends/crayola-creative-styles) that can inspire business leaders in any industry. The Richard Florida webcast is called ‘How the Creative Class is Affecting the Way Businesses Think’ and takes place this afternoon at 2 PM Eastern Time. You can follow my tweets of the Richard Florida webcast at [@trendhunter_eds](http://twitter.com/trendhunter_eds) and if you have a question that you’d like Florida to answer, feel free to leave it in the comments below or send us a tweet. *Editor’s note: In the interest of full disclosure, the post above is written as a part of a paid promotion with HP and is intended to be interesting to our readers. We hope you enjoy this post and encourage you to support our sponsors by participating in their promotions.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 10% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **The Rise of Creative Class:** Opportunity to explore how to integrate problem-solving techniques of creatives into business operations - **Innovative Problem-solving Techniques:** Opportunity for businesses to learn and implement new problem-solving techniques from creatives - **Creative Professionals in Non-creative Industries:** Opportunity to incorporate creative professionals in industries traditionally not considered creative ### Sectors Adopting This - **Business Consulting:** Explore incorporating problem-solving techniques of creatives into consulting processes - **Education:** Opportunity to learn from and integrate problem-solving techniques of creative professionals in education - **Finance:** Opportunity to incorporate creative professionals in finance to approach problem-solving in a new and innovative way ## Related on Trend Hunter - [Creativity-Celebrating Week-Long Campaigns](https://www.trendhunter.com/trends/crayola-creativity-week.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Creative Career Networks](https://www.trendhunter.com/trends/designwhiz-v2.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Creative Networking Tools](https://www.trendhunter.com/trends/designer-hikes.md) - [Play-Inspiring Workshops](https://www.trendhunter.com/trends/inspiring-workshops.md) - [Content Creator News Sources](https://www.trendhunter.com/trends/creative-brew.md)