# Vampy Editorials The Richard Edwards 'Bello' Magazine Shoot is Twilight-Esque By Jacqueline Parrish | Published 2009-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/richard-edwards-bello-magazine References: [bellomag](http://www.bellomag.com/) The Richard Edwards 'Bello' magazine cover shoot and subsequent editorial saw Irish photographer Enokae turning model Richard Edwards into a modern day vampire in the 'Lost Boy' editorial. It takes place in streets, cemeteries and alley-ways. The [dark and moody](https://www.trendhunter.com/trends/barossa-ink-shiraz) Richard Edwards 'Bello' magazine editorial appears to be drawing inspiration from the most recent obsession with vampires, thanks to the [Twilight franchise](https://www.trendhunter.com/trends/the-blood-of-dawnwalker) and, most recently, Vampire Diaries. **Implications** - In the last few years, there has been an entertainment movement toward escapist, vampire fare. The success of True Blood, Twilight and Vampire Diaries have proven that this is more than a temporary fad. Companies or brands would be wise to develop marketing that features [vampire activity](https://www.trendhunter.com/trends/cravenproof-edition) to capitalize on this craze before the general public tires of its ubiquity. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Vampire Aesthetic:** Businesses can consider incorporating a vampire-inspired aesthetic in their marketing to tap into the popular and enduring vampire obsession in entertainment. - **Pop Culture-inspired Editorials:** Publishers and media companies can create editorial content inspired by popular culture trends, such as the vampire obsession, to attract audiences and stay relevant. - **Dark and Moody Visuals:** Brands and marketers can experiment with dark and moody visuals to evoke a sense of mystery and intrigue in their campaigns, drawing inspiration from the vampire craze. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate a vampire-inspired aesthetic in their clothing lines to appeal to consumers who are fans of the vampire craze in entertainment. - **Publishing:** Publishing companies can create content, such as editorials, that are inspired by popular culture trends, like the enduring vampire obsession, to attract readers and stay relevant in the industry. - **Marketing and Advertising:** Marketing and advertising agencies can experiment with dark and moody visuals in their campaigns to evoke a sense of mystery and intrigue that is reminiscent of the popular vampire craze in entertainment. ## Related on Trend Hunter - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Dark Vampire-Series Apparel](https://www.trendhunter.com/trends/vampire-slayer-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)