# Pioneer-Themed Editorials Richard Bush's Shoot for i-D Magazine's Spring Issue By Vanessa | Published 2012-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/richard-bushs-shoot-for-i-d-spring-2012-is-rugged References: [fashiongonerogue](http://fashiongonerogue.com/daphne-groeneveld-richard-bush-id-spring-2012/) & [i-donline](http://i-donline.com/) Daphne Groeneveld stars in Richard Bush’s pioneer-themed story for the spring issue of i-D magazine. Cheekily titled 'Curtsy While You’re Thinking, It Saves Time,' Daphne poses both outdoors in the Scottish countryside as well as in the studio. Sarah Richardson’s old world-esque styling includes pieces from [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Jean Paul Gaultier, Prada, Pringle of Scotland and Mulberry, amongst others. The long jackets and skirts, knee socks, pearls, and paisley prints bring us back to a bygone era. Makeup artist Mathias van Hooff accented the rugged feel of the shoot with bronzed skin and bare lips. Hair stylist Karin Bigler finished with perfectly tousled locks. Daphne’s [androgynous and ever-so-rebellious poses](https://www.trendhunter.com/trends/shapes-we-take) were exactly what the editorial needed alongside its [old-fashioned styling](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Pioneer-themed Editorials:** Opportunity for fashion and lifestyle brands to blend nostalgia with contemporary aesthetics. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to showcase vintage-inspired collections. - **Publishing:** Opportunity for magazines to create themed editorials that transport readers to different eras. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md)