The Rich Tobacco JUULpods are a new offering from the brand in the UK that is intended to make the product more applicable for adult smokers seeking out an alternative to conventional cigarettes. The pods are reported to replicate the flavor profile of Virginia tobacco, which accounts for more than 90% of the cigarettes made in factories that are sold. The product has an 18mg/ml nicotine strength and is available in packs of four with a suggested price point of £10.99.
The Rich Tobacco JUULpods were explained further by JUUL Labs UK Sales Director John Patterson who said, "JUUL Labs’ focus is to provide adult smokers with an alternative to combustible cigarettes, and combating underage use of our products. Smoking-related diseases are responsible for almost 96,000 deaths in the UK annually and smokers should first and foremost try and give up combustible cigarettes entirely – those who have not successfully quit should completely switch to potentially less harmful alternative nicotine products.”