# Cargo Jodhpurs Rich & Skinny Jeans Fall 2010 is Effortless Equestrian Chic By Venessa Fisher | Published 2010-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rich-skinny-jeans References: [fashionising](http://www.fashionising.com/pictures/s--Rich-Skinny-Jeans-Fall-Winter-2010-Look-Book-6139-1.html) & [richandskinnyjeans](http://www.richandskinnyjeans.com/) From the creators of Seven for All Mankind, Citizens of Humanity and Joie comes the latest line of designer duds, called Rich & Skinny Jeans. The line set out to create incredibly sexy yet [comfortable fits](https://www.trendhunter.com/trends/snugfit-denim) that include a [large color palette](https://www.trendhunter.com/trends/wrangler-x-happy-socks) and exciting detailing on their buttons and trim. Rich & Skinny Jeans banks on the two things every girl wishes for. “1, To be rich and 2, To be skinny.” See the Rich & Skinny Jeans [Fall 2010 collection](https://www.trendhunter.com/trends/fall-2025-collection) above, which includes modern equestrian-style jodhpur pants, over-the-knee stiletto boots, and neutral cuffed shorts. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Equestrian Fashion:** The trend of incorporating equestrian elements into fashion provides an opportunity for innovative designs that blend style and functionality. - **Customized Buttons and Trim:** The increasing focus on exciting detailing like customized buttons and trim on clothing items opens up possibilities for unique and personalized fashion innovations. - **Comfortable Fits:** The demand for comfortable yet stylish clothing presents an opportunity for disruptive innovations in the fashion industry, such as the creation of new fabric technologies or innovative garment designs. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the equestrian fashion trend and create new collections that appeal to a broader consumer base. - **Apparel Manufacturing:** Apparel manufacturers can explore the production of customized buttons and trim to meet the growing demand for unique fashion pieces. - **Textile Technology:** Textile technology companies have an opportunity to develop innovative fabric technologies that offer both comfort and style for fashionable clothing. ## Related on Trend Hunter - [Versatile Denim Capsules](https://www.trendhunter.com/trends/versatile-denim.md) - [Fall Denim Drops](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Curve-Enhancing Wide Leg Jeans](https://www.trendhunter.com/trends/yoga-jeans-lily.md) - [Understated High Rise Jeans](https://www.trendhunter.com/trends/high-rise-wide-leg.md) - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Curated Denim Capsules](https://www.trendhunter.com/trends/fall-24-collection.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md)